1920s Fur Coat Fashion Advertisements

1920s Fur Coat Fashion Advertisements

Here’s are 2 ads for furriers in St. Louis. On the first page, the model is wearing a decadent full length fur coat and cloche hat, looking every bit the upscale vision of the ideal 1920s girl. It’s for¬†Leppert-Roos Fur Co at 809 Washington Ave.

The second page has simply a photo of what looks to be a mink fur draped over a chair, and the copy advertises “… Strikingly beautiful coats and capes in the latest individual designs of Hudson seal, mink, squirrel, mole, ermine, caracul, northern seal (seal dyed coney), and muskrat are being shown…” and goes further to remodling passe fur garments into the latest style and cut. “The Best Fur Values in St. Louis” and “The Fastest Growing Fur House in St. Louis”. This ad is for Landers and Pearlman Fur Co., 823-25 Washington Ave., second floor, opposite Hotel Statler.

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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