1920s Women’s Fashions Advertisements

1920s Women’s Fashions Advertisements
This entry is part 7 of 26 in the series 1924 St. Louis Fashion Pageant

Here are 3 pages of local St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.

E.M. Thomas Company (one of the few clothing companies NOT on Washington Ave.) promoted Madame Thomas’s new line of “Elizabeth Dresses” has a lovely illustrated full page advertisement of a woman in a long waistless dress, shawl, and hair comb in front of a mirror.

Allois Schwartz (at Washington and 15th Street) advertised their new fall line of ready to wear. The illustrated woman is wearing a long drop waist (beaded?) dress with a headband and feathered fan. Lots of bracelets.

I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.


Series Navigation<< Full Color 1920s Fashion Ads1924 Hat advertisement >>

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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