1924 Girl in a Swimsuit and Skirt Fashions

1924 Girl in a Swimsuit and Skirt Fashions
This entry is part 13 of 26 in the series 1924 St. Louis Fashion Pageant

This just proves that babes in swimsuits have long been used to advertise products for men. In this 1924 advertisement for neck ties, a photograph of a girl in a swimsuit is surrounded by illustrations of mens neckwear, for Frank & Meyer Neckwear Co., 1130 Washington Ave.

The second advertisement is the Hirshfield Skirt Company at 905 Washington Ave, and features illustrations of five fashionably dressed women wearing drop waist or no-waisted fashions, and looking very elegant in their modern dresses.

Series Navigation<< 1920s Fur Coat Fashion Advertisements1924 St. Louis Fashion Pageant Program – pt 1 >>

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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