1924 St. Louis Fashion Pageant Program – pt 1

1924 St. Louis Fashion Pageant Program – pt 1
This entry is part 14 of 26 in the series 1924 St. Louis Fashion Pageant

Here begins the programme of the 1924 St. Louis Fashion Pageant. It starts with the Overture, Scene 1., Woman Unadorned… “An unadorned feminine figure, alone in all its loveliness, stands on a revolving sphere, receiving the homage of the universe. Embassies from all nations approach, with offerings of raiment and jewels, and as she is appareled an anthem is sung to her.”

… I’m so glad that this magazine described the fashion show in such detail, because I’ve been able to find very little about this annual St. Louis fashion show, eventhough: “The Saint Louis Fashion Pageant is the only show of its kind in the world. There have been other style shows, but none have been produced on such a scale, or with such success. There have been other trade shows, but none to compete with the Fashion Pageant, either as an entertaining spectacle or as an elaborate presentation of styles. The Pageant claims an annual attendance of over 100,000 out of town buyers and townspeople.”

Below are the scans I made:

Series Navigation<< 1924 Girl in a Swimsuit and Skirt FashionsThe St. Louis Fashion Pageant – 1924, Pt 2 >>

About The Author

Jessica Kay Murray

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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