These next few pages are a miscellany of advertisements and pithy articles. Another adjustable dress form advertisement, perfume advertisement, Blue-jay corn plasters ad, an advertisement for The AlbeMarle-Hoffman Hotel overlooking Madison Square in NYC (“a good room at $1.50 per day, and a good room with a bath for $2 per day “- imagine paying that in NYC nowadays!).
These fashion illustrations show what women wore in 1913, and what was in style. Apparently, embroideries were the rule, and placed where there was the smallest excuse for them. This illustration shows three fashionable early 1900s women and a little girl. On the right side is an advertisement for a Venus adjustable dress form. The text includes detailed descriptions and how to order the dress patterns to make the fashions the models illustrated are wearing.
These next pages from the July 1913 Modern Priscilla include instructions, patterns, and illustrations for hand made shirt waists, guest towels, and doilies. The advertisements included Coca-Cola, “Be a corsetiere”, B&R Corsets (illustrating the longer waist silhouette of the Edwardian era), and various yarn and fabric ads.
Here are some patterns for a collar of heavy crochet, and instructions on how to embroider on mosaic canvas. Ads on these pages included Barbour’s Crochet Thread, Post Toasties (cereal), “Sell Hosiery – any man or woman should make $24 a week for 2 hours a day selling hosiery for men, women, and children…”, Typewriters, Embroidery Silk, and more.
The Edwardians were known for their lace dresses, lace shirts, lace blouses, lace underwear, lace doilies, and lace everything…. and here are some instructions and patterns for making lace!
Isn’t this Ivory Soap ad a classic? “Yes, it will wash if you use Ivory Soap and a little care… Ivory Soap 99.44% pure”.
Following that advertisement is a page of photographs illustrating and describing fashionable embroidered frocks for the summer season. I made a few scans, to make sure that I got all the wording and details!
Here are some advertisements for Cream of Wheat, and Mennen’s Toilet Powder baby powder from 1913, as well as the table of contents and cover of The Modern Priscilla July 1913 issue. The Modern Priscilla was a housekeeping and fashion magazine.
Here’s various ads for Studebaker cars from the 1920s, the Pierce-Arrow French Brougham, Rauch & Lang worm drive, and Reo 5th and 6th cars and sedans (from 1913).
I can see why the Studebaker is such a classic. The luxurious illustrated advertisement style is distinct. Well bred dogs to go with a well bred car. Stylish women. These early 1920s Studebaker ads are all about luxury.