# 1920s dress
St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.
I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.
Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.
It was very fun to photograph this green plus sized 1920s dress! SO many times, surviving dresses from this era are petite. I’m not sure why, because plus sized women surely existed in the 1920s. I am guessing that clothing got re-purposed during the Great Depression, and worn longer. A dress made with lots of fabric could be repurposed more than a more narrow dress with just 16 inches or so across the front. I am not sure what I did with it, but I did come across one “plus sized” dress (which I sold) which was clearly hemmed from drop waist to the more fashionable natural waist of the 1930s.
Anyway, it’s always fun playing dress up!