St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.
I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.
This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.
These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?
Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.
Here are some ads for long-out of business automobile makers: Wills Saint Claire, Willys Knight, Winton, and Stutz. Stutz produced luxury automobiles, and this ad is clearly aimed towards the Edwardian mother. The Winton ad is from 1915. The Willys Knight ads appear to be from the 1920s, the model 70 was produced in 1927. I am not sure when the Whippet was produced. There are several pages of ads for Willys Knight sedans and autos. The Wills Sainte Claire ad features its Canadian Goose logo and this page contains 2 scanned ads.
Here’s various ads for Studebaker cars from the 1920s, the Pierce-Arrow French Brougham, Rauch & Lang worm drive, and Reo 5th and 6th cars and sedans (from 1913).
I can see why the Studebaker is such a classic. The luxurious illustrated advertisement style is distinct. Well bred dogs to go with a well bred car. Stylish women. These early 1920s Studebaker ads are all about luxury.
Here are 9 Packard car advertisements from the 1920s, including one for “Your 1925 Packard”. Several of these ads contain the slogan, “Ask the Man Who Owns One”.