I think that these photos of a Sinclair Gas Station are from the late 1930s. Gas was only 18 cents! There are signs on the shop for “tire vulcanizing”, Sinclair Gasoline, auto storage (cost $1 for a week), and inside I can make out an ad for Ponds skin cream. It appears that there was a car wash behind the building, or maybe that’s a picture of a different building.
This page features a sexy photo of contralto singer and 1930s San Francisco radio personality Nola Day, a native of Iceland.
According to The Magic Key of RCA Radio Program: “NOLA DAY, NBC contralto, who has appeared as a Magic Key guest, is a native of Iceland but was brought to the United States when she was a baby. She grew up in Tacoma. When she was still in her teens she joined a touring organization that gave entertainments in the logging camps in the Northwest. At the end of a two-years’ tour Nola went to Portland, Oregon, and after a year’s vocal training she was selected as a soloist with the Portland Symphony Orchestra. Later she went to Seattle where she sang in “The Vagabond King,” and later proved her vocal versatility by singing with a dance orchestra. When KOMO, Seattle, put on its first transcontinental over NBC, Nola took part. This was her radio debut. She later became a member of the NSC staff in San Francisco. At present she is with NBC in New York.”
Enjoy the song lyrics on this page below. I’ve tried to find audio/video to go with each song, but without much success.
I wish that I could find more audio recordings to go with these 1930s song lyrics, but no luck 🙁 This page of lyrics, in particular, I wonder how the music to them went. How quickly culture is lost!
Here is another page of 1930s lyrics from the October 1935 edition of Popular Music Magazine. Unfortunately, I can only find audio to the song “A Little Bit Later On”. It’s so sad to lose voices of the past. Literally. The singer pictured in a swimsuit is Maxine Gray.
These next 4 pages from the October 1935 Popular Songs Magazine contain lyrics to the popular songs of the mid-30s, along with pictures of well known singers. This page includes lyrics to Empty Saddles, Juanita, The Franklin D. Roosevelt March, Dancing Til Dawn, and the Beautiful Danube Waltz.
Ginger Rogers graced the front cover of the October 1935 edition of Popular Songs Magazine. It advertised the lyrics to over 30 popular songs of the mid-1930s!
On the inner cover was a full page illustrated advertisement for diamond engagement rings, wedding rings, watches, and other jewelry for men and women wanting great values by Royal Diamond and Watch of 170 Broadway, NYC. You could could get a diamond engagement and wedding ring set for only $29.75 (approximately $525.12 in 2016 dollars).
The Perfolastic shapewear had a money back guarantee if it did not reduce your waist and hips by 3 inches, and an offer to send a free sample of the perforated elastic material that the girdles were made from. This illustrates the ideal 1930s silhouette of narrow waist and hips, with a small to medium bust.
Hollywood Steps Out is the first old film I’m featuring in this ephemera blog. I found a discussion about 1930s Old Hollywood celebrity caricatures on FaceBook a month ago, and decided to research further.
What a cool treasure, to find a fashion book published at the dawn of World War II. It’s been interesting to expand my fashion vocabulary, and to learn so many new things about the history of fashion.
Almost at the end of this fashion dictionary! I’m a bit relieved but also a little sad. I’ve learned SO much about vintage clothing identification and fashion terminology, but this is one of the most boring things ever to scan, because it’s like… reading and scanning a dictionary 😛 When I finish with this self imposed project, feel free to call me a total weirdo.
It’s interesting to see the types of skirts, sleeves, and sportswear illustrated and defined! Hopefully this helps you in identifying and describing vintage clothing… I can’t help but read thru this fashion dictionary and learn as I scan and post these pages!
I find this fashion dictionary’s timeline of silhouettes thru the ages to be interesting, because people in certain eras interpret describe history differently than at other times. History is subjective, to a degree, if only because of the process of curating and deciding what to include or exclude in a synopsis. It’s interesting to see what a fashion expert writing this dictionary thought was important, and the descriptions they used, as compared to more modern historical perspectives.
My scanning got interrupted today. Here are just 3 pages defining such things as robe d’intrenieur (a hostess gown), ruche, rumba costume, saque (and the 1930s sack garment), different types of sashes, ending with defining the various types of satin.
As I’m recovering from my wonderful New Years celebrations last night… I’m posting 18 more scans from the 1938 fashion dictionary, The Language of Fashion. These pages cover nets (continued) to Robe de Style, with several informative pages between, including a lengthy and informative page about Rayon. Did you know that (in 1938) there are four different processes for making Rayon …
Defining and illustrating various types of necklines. How useful to describing and selling vintage clothing online, as well as when buying it!