This old family photo with the art deco border stamped August 20, 1927 on the back, is one of my favorite pictures so far. I wish I knew the story behind it, but I can imagine on the expressions of the people around this old Model T. The old woman...
J. Haas shot a very lovely looking portrait of a young couple, which I am guessing (but not sure) would be around 1908-ish because of her high necked long tulip flared gown and poofed sleeves. Please correct me in the comments if I'm wrong! I am...
Here are some ideas on finishing edges and making attractive collars. Illustrated and described are Venetian Lace collars, “new look” collars (which foretell the later 1920s “art deco” look), elaborate frills on a collar, an antique Hebedo design, simple shirtwaist collars and cuffs, and dainty needlework designs on collars.
The next page is full of instructions on how to hand make punched work on scrim, covered in darning, to give the effect of openwork embroidery. Pictured on this page are lingerie pillows, peacock motifs, a chair back design, and edging. Great inspiration and instructions!
Take a journey back to 1924 and explore vibrant vintage advertisements from the St. Louis Fashion Pageant magazine. From Lammert Furniture’s luxurious offerings on Washington Avenue (now the home of T-Rex coworking space) to sleek Art Deco retail fixtures, men’s fashion from Korrekt Clothes, and flapper-ready dress forms sold by Belle Hickey, these ads capture an exciting glimpse of St. Louis’ roaring ‘20s consumer culture. Dive into the history of local businesses and the trends that defined the era, from linoleum carpets to Baldwin’s reproducing pianos—truly a snapshot of the dynamic and stylish 1920s in St. Louis.
Discover the fascinating history of 1920s ready-to-wear fashion and St. Louis’s overlooked role in transforming the garment industry! This post explores the 1924 St. Louis Fashion Pageant, held at Forest Park, as a spectacular showcase of stylish, mass-produced clothing that defined an era. Learn about the city’s vibrant garment district and its contributions to affordable fashion in the Jazz Age, featuring coats, dresses, skirts, and more. A perfect glimpse into the evolution of modern style and the rise of accessible elegance for everyday Americans!
Explore stunning advertisements from the August 1924 St. Louis Fashion Pageant featuring women’s dresses and hats. From Madame Thomas’s elegant Elizabeth Dresses to Allois Schwartz’s ready-to-wear fall line, these ads reflect the liberating fashion of the Jazz Age. The intricate Art Deco-inspired illustrations highlight flapper-style drop-waist dresses, cloche hats, feathered fans, and bold accessories, symbolizing the vibrant style revolution of 1920s women.
I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.
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