# cheesecake pinup

Marilyn Monroe – the All American Pinup, and more advertising history

Marilyn Monroe – the All American Pinup, and more advertising history

This entry is part 17 of 32 in the series CheeseCake Pinup Magazine - 1953

Enjoy these pinup pictures of Marilyn Monroe, declared “The All American Pinup” by the 1953 issue of Cheesecake – An American Phenomenon. Jane Russell said that “Marilyn is the most female girl I know”, and her only flaws were “a slight thickness behind the knees”.

The next page declares that “American business will spend close to $1,000,000,000 in advertising alone. At least one out of every three advertisements will feature a girl, who is bound to be pretty, shapely, and appealing.

Marilyn Monroe’s appearance on the Jack Benny Show, and Ed Sullivan’s Toastettes

Marilyn Monroe’s appearance on the Jack Benny Show, and Ed Sullivan’s Toastettes

This entry is part 22 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s a scan from CheeseCake – An American Phenomenon. It’s a spread with Ed Sullivan’s Toastettes and film snaps of Marilyn Monroe’s appearance on the Jack Benny show. “It was wonderful,” said MM, “You know, Mr. Benny at 39 has all the charm and poise of an older man.” When Marilyn Monroe agreed to be on the Jack Benny Show, finally television had come of age and could compete with the movies. Cheesecake Pinups on the new medium of television!

Pinups on Television and the Production Code Restrictions

Pinups on Television and the Production Code Restrictions

This entry is part 23 of 32 in the series CheeseCake Pinup Magazine - 1953

“The Bust Line May be Best Line in TV”. This article explores how television was currently reshaping the Pinup phenomenon, remarking on Faye Emerson’s low cut gowns in the late 40s, but then turning again away from excess by raising bustlines and hemlines (referencing the Breen office’s revision in 1951, that apparently included a ban against showing intimate apparel on a moving figure). However, these restrictions had the result of making the female form more enticing, “A whisper echoes more than a shout”.

1958 Hilda Calendar

1958 Hilda Calendar

I was doing product photography for a friend, and couldn’t help but take a few extra pictures of this pinup calendar from 1958. “Hilda” is a “generously endowed nymph who casts propriety and modesty aside and comfortably romps her way through the year”. Each month has a drawing of Hilda, and advertising for Munger Linen (“‘Coverage where coverage counts’ When Hilda Rents Uniforms she calls Munger Linen”).

Helpless Pinup on a Car Repair Garage

Helpless Pinup on a Car Repair Garage

This entry is part 6 of 13 in the series Vintage Car Workshop

I was just in an increasingly humorous mood as this retro photography workshop progressed! I posed model Amilee in a vintage child’s dress from the 1950s, with a wrench, in the car repair garage. She gave the perfect helpless and silly expressions of a gal who wouldn’t know the gas tank from the radiator (I wouldn’t, either).

Pinup models on a South Pacific Set

Pinup models on a South Pacific Set

This entry is part 7 of 13 in the series Vintage Car Workshop

This cute, humorous, cheesecake pinup photography set features pinup model Amy Mooney (Shooby Duwop) posing with a classic red car against a vintage beach backdrop. It looks like she’s on set of a 1950s beach flick! Later, pinup model Amy W. joins in, and they pretend that they’re lost on the way to the real beach (it does not help that they’re in Missouri, reading the map upside down).

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