These next pages from the July 1913 Modern Priscilla include instructions, patterns, and illustrations for hand made shirt waists, guest towels, and doilies. The advertisements included Coca-Cola, “Be a corsetiere”, B&R Corsets (illustrating the longer waist silhouette of the Edwardian era), and various yarn and fabric ads.
# edwardian era
This one page illustrated hat making article instructs the reader on what kinds of crochet stitches and materials to use to make a basic fashionable hat out of raffia. Ads on this page included Instant Postum, C-B Cottons, and Hinds Cream.
Here are some patterns for a collar of heavy crochet, and instructions on how to embroider on mosaic canvas. Ads on these pages included Barbour’s Crochet Thread, Post Toasties (cereal), “Sell Hosiery – any man or woman should make $24 a week for 2 hours a day selling hosiery for men, women, and children…”, Typewriters, Embroidery Silk, and more.
You can see how the issues of womens’ suffrage had made it into the mainstream by 1913! This story about a love triangle between a suffragette, a gold digger, and an eligible bachelor was found in the July 1913 issue of The Modern Priscilla and I’ve included the text (extruded from the image- so excuse typos). I think it’s a fascinating document of womens history, and the social history of voting rights in the USA.
Here are some ideas on finishing edges and making attractive collars. Illustrated and described are Venetian Lace collars, “new look” collars (which foretell the later 1920s “art deco” look), elaborate frills on a collar, an antique Hebedo design, simple shirtwaist collars and cuffs, and dainty needlework designs on collars.
The next page is full of instructions on how to hand make punched work on scrim, covered in darning, to give the effect of openwork embroidery. Pictured on this page are lingerie pillows, peacock motifs, a chair back design, and edging. Great inspiration and instructions!
The Edwardians were known for their lace dresses, lace shirts, lace blouses, lace underwear, lace doilies, and lace everything…. and here are some instructions and patterns for making lace!
Isn’t this Ivory Soap ad a classic? “Yes, it will wash if you use Ivory Soap and a little care… Ivory Soap 99.44% pure”.
Following that advertisement is a page of photographs illustrating and describing fashionable embroidered frocks for the summer season. I made a few scans, to make sure that I got all the wording and details!
Here are some advertisements for Cream of Wheat, and Mennen’s Toilet Powder baby powder from 1913, as well as the table of contents and cover of The Modern Priscilla July 1913 issue. The Modern Priscilla was a housekeeping and fashion magazine.