# general store setup

1920s General Store Wholesaler Advertisement- Butler Brothers

1920s General Store Wholesaler Advertisement- Butler Brothers

This entry is part 23 of 26 in the series 1924 St. Louis Fashion Pageant

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!

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