Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!
# lingerie advertisement
These “French Look Bust Wires” were interesting to shoot… not because of the wires themselves, but the instructions for fitting any bra or garment to make a “French Look” of the quintessential cone shaped bust shape of the 1950s. It promises support and uplifting, and the instructions are illustrated with 3 easy steps.