Vintage clothing shop and ephemera blog.
Here are three pages advertisements for women’s undergarments from the 1935 Chicago Mail Order Catalog. These include fashion advertisement illustrations for: “glove fitting undies” “vests” (the top part of the undergarment, looks like an undershirt) “open seat and closed seat” slips “cool mesh knit” undewear for boys and girls “Lastex the miracle yarn” with 4 [...]
Did you know that nylon stockings didn’t come on the market until the 1939 World’s Fair? DuPont built the first full-scale nylon plant in Seaford, Delaware, and began commercial production in late 1939. (according to this article on the history of nylon stockings). These are advertisements from the summer 1935 Chicago Mail Order Company, mostly for [...]
It’s interesting that mens’ suits fashions haven’t changed much in about 80 years. Advertising for men has changed quite alot since the 1930s though- and prices! $8.95 – wow. 37 cents for a “fine yarn blue chambray” mens’ shirt in a style that looks like it could be worn today. I think fashions for boys have [...]
Wow! This part of the summer 1935 Chicago Mail Order Company catalog got interesting! Ads found in these pages include: vanity purses coin purses “smart summer jewelry”, costume jewelry Aspirin Yeast, codliver oil, halibut liver oil… Stillman’s complexion soap Peacock bleaching cream “Outdoor Girl” powder and rouge Alden milk of magnesia toothpaste (sounds gross) ladies [...]
All those ruffles and the elegant 1930s silhouette! Totally Old Hollywood Glamor, glamorous movie star inspired. Feminine. Caped back dresses and fancy collars! “Mannish” two piece outfits (which look like our modern skirt suit outfits)… The nautical inspired styles, and the liberal use of crepe fabrics (no wonder few pieces of clothing have survived). Especially interesting [...]
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