# pinup history

The future of the pinup model

The future of the pinup model

This entry is part 2 of 32 in the series CheeseCake Pinup Magazine - 1953

Where was modeling going in the 1950s, and what would future fashion trends hold? The main point of this article seemed to point out the sheer diversity of pinup models and beautiful women. An interesting picture was one of Rita Hayworth without makeup, and then made up. One of her movies, “An Affair in Trinidad”, was chosen by the National Photographers Association as “the sexiest and most provocative motion picture still ever made”.

Movie Vamps Have Been Pinups

Movie Vamps Have Been Pinups

This entry is part 16 of 32 in the series CheeseCake Pinup Magazine - 1953

This article discusses how Hollywood press agents can create a national pinup sensation thru posting daringly sensual photos in select magazines. As examples, they point out Theda Bara in the first part of the 20th century, and the “modern” sensation Roberta Haynes.

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

This entry is part 18 of 32 in the series CheeseCake Pinup Magazine - 1953

In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.

Women’s Fashion Trends in the first half of the 20th Century, and Women in TV commercials

Women’s Fashion Trends in the first half of the 20th Century, and Women in TV commercials

This entry is part 31 of 32 in the series CheeseCake Pinup Magazine - 1953

Women’s changing fashions and shapes thru the 1900s! This first page quotes a skit about womens’ changing fashions from 1903-1953 written by Lois Long of the New Yorker and performed on “The American Road” by Mary Martin. Following that are production stills of Miss Martin performing her skit in various outfits representing the major fashion trends of the first half of the 20th century. Doesn’t it seem like every era declares itsself the one of the “emancipated clear eyed career girl”?

Then… and article about women in television commercials and television advertising (“bringing glamor to household appliances”).

Lucille Ball and Marie Wilson as Successful Pinups on TV

Lucille Ball and Marie Wilson as Successful Pinups on TV

This entry is part 28 of 32 in the series CheeseCake Pinup Magazine - 1953

This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.

Making fun of cheesecake

Making fun of cheesecake

This entry is part 25 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s an article about how rubbery faced Imogene Coca and Sid Caesar have “given viewers a steady diet of broad, yet biting, satire and made them like it. Among their targets have been male, as well as female, cheesecake…”

Pinups on Television and the Production Code Restrictions

Pinups on Television and the Production Code Restrictions

This entry is part 23 of 32 in the series CheeseCake Pinup Magazine - 1953

“The Bust Line May be Best Line in TV”. This article explores how television was currently reshaping the Pinup phenomenon, remarking on Faye Emerson’s low cut gowns in the late 40s, but then turning again away from excess by raising bustlines and hemlines (referencing the Breen office’s revision in 1951, that apparently included a ban against showing intimate apparel on a moving figure). However, these restrictions had the result of making the female form more enticing, “A whisper echoes more than a shout”.

Bustlines and Derriers in Pinup History

Bustlines and Derriers in Pinup History

This entry is part 26 of 32 in the series CheeseCake Pinup Magazine - 1953

“It’s the inevitable cycle…. in 1910 it was the bust, and cleavage went down to the limit. In the 1920s the sex emphasis was on the legs. In the 1930s it veered to the back and posterior. In the 1940s it concentrated on the bust again. And now we are back to the bottom.”

To Man, Woman is Basically Funny – history of pinup humor

To Man, Woman is Basically Funny – history of pinup humor

This entry is part 27 of 32 in the series CheeseCake Pinup Magazine - 1953

hoopskirts to bathing suits, this Cheesecake Pinup magazine takes a look at the history of sexual innuendo in humor and media.

One of the first cartoons is from the 1860s, showing the wind blowing up a dress to reveal the hoopskirt underneath and (gasp) the sexyness of the woman’s ankels! Then came the peepshows in the Kinetoscopes of the 1890s (as examples are The Bedroom Farce, and a womens’ wrestling). Then, the late 1890s cinema came along, and in the early 1900s, Hollywood and the Keystone comedies and the scantily clad “big names wearing too little” and sensual Femme Fatale Movie Stars of the 1920s…

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