This article claims that Annette Kellerman was groundbreaking in making more practical swimwear acceptable… and did you know that shorts for women were invented in the 1930s?
Vintage clothing shop and ephemera blog.
This article claims that Annette Kellerman was groundbreaking in making more practical swimwear acceptable… and did you know that shorts for women were invented in the 1930s?
This just proves that babes in swimsuits have long been used to advertise products for men. In this 1924 advertisement for neck ties, a photograph of a girl in a swimsuit is surrounded by illustrations of mens neckwear, for Frank & Meyer Neckwear Co., 1130 Washington Ave. The second advertisement is the Hirshfield Skirt Company [...]
At the end of the massive 1935 shoe section, there’s these two pages which include a miscellany of men’s summer suits, summer shoes, mens underwear (with a chest supporter that zips on??)… and the next page of women’s sportswear, pajamas, sandals, shorts with matching jersey tops, and wool swim suits. Interesting and overlooked details to [...]
I can imagine this World War 2 era couple having a nice week or two of bliss together, perhaps they got married while he was on leave, and taking a break to go swimming in the hot summer weather of wherever they were at. Maybe it was July when these pictures were taken in 1944!