# The Modern Priscilla July 1913

Advertisements and back pages from The Modern Priscilla July 1913

Advertisements and back pages from The Modern Priscilla July 1913

Here are the final pages of the July 1913 issue of The Modern Priscilla. It wraps up and concludes the fashion and cooking articles, as well as shorter articles, including the Priscilla Juniors section and article about Summer Food for Children. These last pages are also chock full of ads for interesting things

Maternity Corset Ads and Cooking Ideas

Maternity Corset Ads and Cooking Ideas

Honestly, the best thing about these pages are the advertisements. These pages contained a small ad for maternity corsets, which I found particularly interesting.

Also advertised were canned sardines, The Alaska Freezer, Jello, Coffee Jelly, Maternity Apparel, Karo Syrup, Hair Dye, and a variety of “Make Money from Home” ads.

Early 1900s advertisements and housekeeping advice

Early 1900s advertisements and housekeeping advice

These next few pages are a miscellany of advertisements and pithy articles. Another adjustable dress form advertisement, perfume advertisement, Blue-jay corn plasters ad, an advertisement for The AlbeMarle-Hoffman Hotel overlooking Madison Square in NYC (“a good room at $1.50 per day, and a good room with a bath for $2 per day “- imagine paying that in NYC nowadays!).

Early 1900s Summer Fashion Illustrations

Early 1900s Summer Fashion Illustrations

These fashion illustrations show what women wore in 1913, and what was in style. Apparently, embroideries were the rule, and placed where there was the smallest excuse for them. This illustration shows three fashionable early 1900s women and a little girl. On the right side is an advertisement for a Venus adjustable dress form. The text includes detailed descriptions and how to order the dress patterns to make the fashions the models illustrated are wearing.

Embroidered Edwardian Shirtwaist, guest towels, and doily patterns

Embroidered Edwardian Shirtwaist, guest towels, and doily patterns

These next pages from the July 1913 Modern Priscilla include instructions, patterns, and illustrations for hand made shirt waists, guest towels, and doilies. The advertisements included Coca-Cola, “Be a corsetiere”, B&R Corsets (illustrating the longer waist silhouette of the Edwardian era), and various yarn and fabric ads.

Heavy Crochet Pattern & Mosaic Canvas pattern

Heavy Crochet Pattern & Mosaic Canvas pattern

Here are some patterns for a collar of heavy crochet, and instructions on how to embroider on mosaic canvas. Ads on these pages included Barbour’s Crochet Thread, Post Toasties (cereal), “Sell Hosiery – any man or woman should make $24 a week for 2 hours a day selling hosiery for men, women, and children…”, Typewriters, Embroidery Silk, and more.

Converts: The Love Story of a Primitive Man and a Suffragette by Joan Paul

Converts: The Love Story of a Primitive Man and a Suffragette by Joan Paul

You can see how the issues of womens’ suffrage had made it into the mainstream by 1913! This story about a love triangle between a suffragette, a gold digger, and an eligible bachelor was found in the July 1913 issue of The Modern Priscilla and I’ve included the text (extruded from the image- so excuse typos). I think it’s a fascinating document of womens history, and the social history of voting rights in the USA.

Punched work darning designs, and Eight different collar designs

Punched work darning designs, and Eight different collar designs

Here are some ideas on finishing edges and making attractive collars. Illustrated and described are Venetian Lace collars, “new look” collars (which foretell the later 1920s “art deco” look), elaborate frills on a collar, an antique Hebedo design, simple shirtwaist collars and cuffs, and dainty needlework designs on collars.

The next page is full of instructions on how to hand make punched work on scrim, covered in darning, to give the effect of openwork embroidery. Pictured on this page are lingerie pillows, peacock motifs, a chair back design, and edging. Great inspiration and instructions!

1913 Fashion Photos and an Ivory Soap Advertisement

1913 Fashion Photos and an Ivory Soap Advertisement

Isn’t this Ivory Soap ad a classic? “Yes, it will wash if you use Ivory Soap and a little care… Ivory Soap 99.44% pure”.

Following that advertisement is a page of photographs illustrating and describing fashionable embroidered frocks for the summer season. I made a few scans, to make sure that I got all the wording and details!

Cover and ads from The Modern Priscilla, July 1913

Cover and ads from The Modern Priscilla, July 1913

Here are some advertisements for Cream of Wheat, and Mennen’s Toilet Powder baby powder from 1913, as well as the table of contents and cover of The Modern Priscilla July 1913 issue. The Modern Priscilla was a housekeeping and fashion magazine.

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