Marilyn Monroe – the All American Pinup, and more advertising history

Marilyn Monroe – the All American Pinup, and more advertising history

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Enjoy these pinup pictures of Marilyn Monroe, declared “The All American Pinup” by the 1953 issue of Cheesecake – An American Phenomenon. Jane Russell said that “Marilyn is the most female girl I know”, and her only flaws were “a slight thickness behind the knees”.

The next page declares that “American business will spend close to $1,000,000,000 in advertising alone. At least one out of every three advertisements will feature a girl, who is bound to be pretty, shapely, and appealing. She may not clinch the sale, but she will almost surely entice a customer in to a buying frame of mind… in advertising, there is surely nothing like a dame.” (… and now, I have that song from the beginning of South Pacific stuck in my head.).

Pictures from the next few pages include advertisements from the 1850s-1950s featuring pretty women, to show how very little had changed in the 100 years preceding Marilyn Monroe. I think it’s extra interesting to see the weight control ads from the 1800s vs the 1950s. Interesting advertising history!

About The Author

Professional WordPress nerd. Lover of all things older than me. I am fascinated by early 1900s labor and feminist history, and have a sporadic addiction to reading nonfiction about those things on Archive.org. I scan old photographs and ephemera when I get really super bored. On Etsy I sell vintage clothing that I got as part of an interesting trade deal a few years ago.

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