1920s General Store Wholesaler Advertisement- Butler Brothers
This is a really interesting business to business advertisement! It’s trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!
This 2 page, full page advertisement also contains two pictures of successful variety sections that the Butler Brothers have helped to install… so you can see how a general store in the 1920s was laid out.
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