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Popular Songs Magazine: October 1935

This entry is part 2 of 5 in the series Popular Songs Magazine: October 1935

Ginger Rogers graced the front cover of the October 1935 edition of Popular Songs Magazine. It advertised the lyrics to over 30 popular songs of the mid-1930s!

On the inner cover was a full page illustrated advertisement for diamond engagement rings, wedding rings, watches, and other jewelry for men and women wanting great values by Royal Diamond and Watch of 170 Broadway, NYC. You could could get a diamond engagement and wedding ring set for only $29.75 (approximately $525.12 in 2016 dollars).

The Perfolastic shapewear had a money back guarantee if it did not reduce your waist and hips by 3 inches, and an offer to send a free sample of the perforated elastic material that the girdles were made from. This illustrates the ideal 1930s silhouette of narrow waist and hips, with a small to medium bust.

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1960s Parnes Feinstein Black Dress with attached belt – small – medium

This is such a classic early 1960s sheath dress!
It comes with the belt sewn on, and appears to buckle on the side. It zips up the back with a metal zipper.
Some dust from being stored all wadded up, and the belt could definitely use an ironing! No holes or major flaws that I found, this dress is in excellent wearable vintage condition.
It’s batwinged, so no clear shoulders- I’ve just measured where they seem to fall.
This dress is fully lined and appears to be a heavier synthetic fabric.

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Pinups on billboards, book covers, and record covers.

This entry is part 11 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.

The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!

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Pretty Girls Sold Tobacco – old cigarette and tobacco ads

This entry is part 9 of 32 in the series CheeseCake Pinup Magazine - 1953

Here is an interesting history of tobacco advertisements using pretty women and pinups as bait, and to gain broader social acceptance of smoking cigarettes! To explain changes in tobacco advertising, you have to take a historical perspective, which this article explains best. Briefly the history of tobacco ads (according to this 1953 article):

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Lingerie advertisements from the 1800s to the 1950s

This entry is part 12 of 32 in the series CheeseCake Pinup Magazine - 1953

Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!

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Bus Routes to the Muny and Guarantors of the 1943 Opera Season

This entry is part of 13 in the series St. Louis Municipal Opera 1943

It appears as if bus service to the Muny at Forest Park during World War II was very comprehensive! Bus service extended as far as Gravois and Hampton, Grand and Holly Hills, 3rd and Washington (downtown), Florissant and Kingshighway, and Delmar and DeBalviere… a pretty wide radius!

Also in these last few pages of the 1943 St Louis Municipal Opera program, besides ads, was the list of large donors who gave to the Municipal Theatre Associations guarantee fund. It reads like a long list of old St. Louis society’s who’s-who and includes Adolphus Busch II and his son, August Buch (of the Anheuser-Busch brewery). It’s interesting to see who the early supporters of the Muny were!

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Old St. Louis Businesses

This entry is part 2 of 13 in the series St. Louis Municipal Opera 1943

These pages of the Municipal Opera Silver Anniversary program contained small ads for local companies that had been in business for 50 years and 75 years or more, as of 1943! This showcased St. Louis businesses that had started before 1869 and 1894. I wonder how many are still in business?

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