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These next 4 pages from the October 1935 Popular Songs Magazine contain lyrics to the popular songs of the mid-30s, along with pictures of well known singers. This page includes lyrics to Empty Saddles, Juanita, The Franklin D. Roosevelt March, Dancing Til Dawn, and the Beautiful Danube Waltz.read more
Ginger Rogers graced the front cover of the October 1935 edition of Popular Songs Magazine. It advertised the lyrics to over 30 popular songs of the mid-1930s!
On the inner cover was a full page illustrated advertisement for diamond engagement rings, wedding rings, watches, and other jewelry for men and women wanting great values by Royal Diamond and Watch of 170 Broadway, NYC. You could could get a diamond engagement and wedding ring set for only $29.75 (approximately $525.12 in 2016 dollars).
The Perfolastic shapewear had a money back guarantee if it did not reduce your waist and hips by 3 inches, and an offer to send a free sample of the perforated elastic material that the girdles were made from. This illustrates the ideal 1930s silhouette of narrow waist and hips, with a small to medium bust.
This is such a classic early 1960s sheath dress!
It comes with the belt sewn on, and appears to buckle on the side. It zips up the back with a metal zipper.
Some dust from being stored all wadded up, and the belt could definitely use an ironing! No holes or major flaws that I found, this dress is in excellent wearable vintage condition.
It’s batwinged, so no clear shoulders- I’ve just measured where they seem to fall.
This dress is fully lined and appears to be a heavier synthetic fabric.
These next few pages of old pictures are a history of chorus girls and showing skin on stage, from Can Can girls, to to Mae West, to the Zigfield Follies, and the Rockettes.read more
Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.
The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!read more
Here is an interesting history of tobacco advertisements using pretty women and pinups as bait, and to gain broader social acceptance of smoking cigarettes! To explain changes in tobacco advertising, you have to take a historical perspective, which this article explains best. Briefly the history of tobacco ads (according to this 1953 article):read more
Here is illustrated how two marketing companies used cheesecake pinup, double entendre, and sexual innuendo to sell mens shirts and bed sheets.read more
Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!read more
It appears as if bus service to the Muny at Forest Park during World War II was very comprehensive! Bus service extended as far as Gravois and Hampton, Grand and Holly Hills, 3rd and Washington (downtown), Florissant and Kingshighway, and Delmar and DeBalviere… a pretty wide radius!
Also in these last few pages of the 1943 St Louis Municipal Opera program, besides ads, was the list of large donors who gave to the Municipal Theatre Associations guarantee fund. It reads like a long list of old St. Louis society’s who’s-who and includes Adolphus Busch II and his son, August Buch (of the Anheuser-Busch brewery). It’s interesting to see who the early supporters of the Muny were!read more
These pages of the Municipal Opera Silver Anniversary program contained small ads for local companies that had been in business for 50 years and 75 years or more, as of 1943! This showcased St. Louis businesses that had started before 1869 and 1894. I wonder how many are still in business?read more
This set of scans of the 1943 St. Louis Municipal Opera Theater Program includes the seating chart and seat prices in an advertisement for C.L. Finot Inc. Concessionaires. It looks like during WWII, The Muny seated 10,000 people and you could get front section box seats for two dollars, or sit in the back section for 25 cents. This was my favorite page in this set.read more