1924 St. Louis Fashion Pageant Program – pt 1

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1924 St. Louis Fashion Pageant Program – pt 1
• 1924 Girl in a Swimsuit and Skirt Fashions
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

Here begins the program of the 1924 St. Louis Fashion Pageant. It starts with the Overture, Scene 1., Woman Unadorned… “An unadorned feminine figure, alone in all its loveliness, stands on a revolving sphere, receiving the homage of the universe. Embassies from all nations approach, with offerings of raiment and jewels, and as she is appareled an anthem is sung to her.”

… I’m so glad that this magazine described the fashion show in such detail, because I’ve been able to find very little about this annual St. Louis fashion show, eventhough, as this 1920s publication states: “The Saint Louis Fashion Pageant is the only show of its kind in the world. There have been other style shows, but none have been produced on such a scale, or with such success. There have been other trade shows, but none to compete with the Fashion Pageant, either as an entertaining spectacle or as an elaborate presentation of styles. The Pageant claims an annual attendance of over 100,000 out of town buyers and townspeople.”

Below are the scans I made: