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1924

Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis

This entry is part 2 of 26 in the series 1924 St. Louis Fashion Pageant

The Entertainment Features of the St. Louis Fashion Pageant (1924)

This entry is part 3 of 26 in the series 1924 St. Louis Fashion Pageant

Advertisements from 1924

This entry is part 24 of 26 in the series 1924 St. Louis Fashion Pageant

1920s mens and boys clothing ads: Knickerbockers, hats, trousers and more!

More fashion illustrations of what men and boys wore in the 1920s! It’s funny to see that ties were in fashion, for men and boys, and boys wore knickers. 5 pages of advertisements for mens and boys fashions from the 1924 St. Louis Fashion Pageant:

1920s Mens Fashion and Hat Ads

This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.

1924 Fashion Illustrations – dresses and hats

Old Magazine Scans, Old Catalog Scans

This entry is part 10 of 26 in the series 1924 St. Louis Fashion Pageant

1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association

Old Magazine Scans

This entry is part 9 of 26 in the series 1924 St. Louis Fashion Pageant

What a fascinating glimpse into the history of ready to wear clothing in America (and St. Louis’s little known fashion history)! This illustrated spread begins the program and schedule for the 1924 St. Louis Fashion Pageant of ready to wear clothes, presented in Forest Park August 7-24.

1924 Cloche Hat advertisement

Old Magazine Scans

This entry is part 8 of 26 in the series 1924 St. Louis Fashion Pageant

1920s Women’s Fashions Advertisements

Old Magazine Scans

This entry is part 7 of 26 in the series 1924 St. Louis Fashion Pageant

St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.

I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.

Full Color 1920s Fashion Ads

Old Magazine Scans

This entry is part 6 of 26 in the series 1924 St. Louis Fashion Pageant

This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.

1920s advertisements – mainly mens fashions

Old Magazine Scans

This entry is part 5 of 26 in the series 1924 St. Louis Fashion Pageant

These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?

St. Louis Fashion Advertisements from 1924

Old Magazine Scans

This entry is part 4 of 26 in the series 1924 St. Louis Fashion Pageant

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.