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Step back in time with our scanned pages of 1920s fashion advertisements, highlighted by the exquisite collection from the 1924 St. Louis Fashion Pageant. These pages offer a glimpse into the past, showcasing the fashion trends and advertising styles that captivated a generation.
Here are some ads for long-out of business automobile makers: Wills Saint Claire, Willys Knight, Winton, and Stutz. Stutz produced luxury automobiles, and this ad is clearly aimed towards the Edwardian mother. The Winton ad is from 1915. The Willys Knight ads appear to be from the 1920s, the model 70 was produced in 1927. I am not sure when the Whippet was produced. There are several pages of ads for Willys Knight sedans and autos. The Wills Sainte Claire ad features its Canadian Goose logo and this page contains 2 scanned ads.
Here’s various ads for Studebaker cars from the 1920s, the Pierce-Arrow French Brougham, Rauch & Lang worm drive, and Reo 5th and 6th cars and sedans (from 1913).
I can see why the Studebaker is such a classic. The luxurious illustrated advertisement style is distinct. Well bred dogs to go with a well bred car. Stylish women. These early 1920s Studebaker ads are all about luxury.
Here are 9 Packard car advertisements from the 1920s, including one for “Your 1925 Packard”. Several of these ads contain the slogan, “Ask the Man Who Owns One”.
Here are 2 pages of ads for electric trucks from the early 1900s that were in that scrap book that my boyfriend’s dad dropped off a few weeks ago. I am guessing these are from the late teens or early 1920s? In the Detroit Electric Car ad, it looks like Santa Clause is sitting in the vehicle!
Here are 6 pages of illustrated Chrysler automobile advertisement scans from the late 1920s.
“AT LAST – The Modern Car Style for the Modern Age”, one of the ad pages for the Chrysler 75-65 proclaims.
These are illustrated ads with prices and descriptions for 1920s Chrysler car models
Early 1900s car advertisements for Chandler Motors, Cadillac, Buick, and Apperson. Illustrated with details about the Chandler automobile.
Here are some more turn of the century advertisement scans that my boyfriend’s dad made. I’m not sure which old magazine he got these out of, but he left the CD on my desk while I was out yesterday.
These 8 turn of the century advertisements are in color and for brands still remembered today or barely forgotten:
Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.
The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!
Here is an interesting history of tobacco advertisements using pretty women and pinups as bait, and to gain broader social acceptance of smoking cigarettes! To explain changes in tobacco advertising, you have to take a historical perspective, which this article explains best. Briefly the history of tobacco ads (according to this 1953 article):
Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!
It appears as if bus service to the Muny at Forest Park during World War II was very comprehensive! Bus service extended as far as Gravois and Hampton, Grand and Holly Hills, 3rd and Washington (downtown), Florissant and Kingshighway, and Delmar and DeBalviere… a pretty wide radius!
Also in these last few pages of the 1943 St Louis Municipal Opera program, besides ads, was the list of large donors who gave to the Municipal Theatre Associations guarantee fund. It reads like a long list of old St. Louis society’s who’s-who and includes Adolphus Busch II and his son, August Buch (of the Anheuser-Busch brewery). It’s interesting to see who the early supporters of the Muny were!
This set of scans of the 1943 St. Louis Municipal Opera Theater Program includes the seating chart and seat prices in an advertisement for C.L. Finot Inc. Concessionaires. It looks like during WWII, The Muny seated 10,000 people and you could get front section box seats for two dollars, or sit in the back section for 25 cents. This was my favorite page in this set.