Here are more St. Louis beer and brewery advertisements and the synopsis of The Great Waltz from the 1943 St. Louis Municipal Opera Program.
Advertisers in these pages included: Falstaff Brewing Company, Manhattan Coffee, Efficiency Service Co (employment specialists), Griesedieck Brothers Brewing Company, The Circus Snack Bar at the Forest Park Hotel, and the Gaylord Container Corporation.
These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.
4 more pages of scans from the St. Louis Municipal Opera 1943 season. These include WWII-era ads for Hyde Park Beer, Coca Cola, Tums, and Kieffer Cleaners. The cleaners advertisement has prices listed, which I think is pretty interesting.
These next four pages of the 1943 St. Louis Municipal Opera program were packed with advertisements! Monsanto Chemicals had a full page ad, “Streamlined Flavor” appealing to World War II sensibilities:
Here are four more pages scanned from the 25th anniversary program of the St. Louis Municipal Opera (now known as The Muny).
The Zodiac Cocktail Lounge and Bar at the Chase Park Hotel advertised Neil Bondshu and his Society Orchestra, Mary Raye and Naldi, Don Tannen (Russian Comedy Song Star), and “Snow White” Sensational Wizard of Tap with Bobby Swain and his “Note-ables”. Entertainment nightly with Joe Karnes and Betty Barr (satirical songs and piano styling). This was probably my favorite advertisement of these pages, because they really gave me a flavor for the type of WWII nightlife and entertainment available here in St. Louis.
Here are 4 more pages out of the 25th Anniversary Program for the 1943 season at the St. Louis Municipal Opera (The Muny). The St. Louis Municipal Opera was started in 1918, and 1943 was the 25th (Silver Anniversary) Season. Included is an advertisement for the musical romance “Rosalie”, an ad for Hunter Meat Food Products (out of East St. Louis Illinois), Philip Morris Cigarettes, Alpen Brau Beer (and KMOX) promotional advertisement, and an ad for Nu Grape Soda (bottled locally by American Soda Water Co.).
Here are the final pages of the July 1913 issue of The Modern Priscilla. It wraps up and concludes the fashion and cooking articles, as well as shorter articles, including the Priscilla Juniors section and article about Summer Food for Children. These last pages are also chock full of ads for interesting things
Honestly, the best thing about these pages are the advertisements. These pages contained a small ad for maternity corsets, which I found particularly interesting.
Also advertised were canned sardines, The Alaska Freezer, Jello, Coffee Jelly, Maternity Apparel, Karo Syrup, Hair Dye, and a variety of “Make Money from Home” ads.
These next few pages are a miscellany of advertisements and pithy articles. Another adjustable dress form advertisement, perfume advertisement, Blue-jay corn plasters ad, an advertisement for The AlbeMarle-Hoffman Hotel overlooking Madison Square in NYC (“a good room at $1.50 per day, and a good room with a bath for $2 per day “- imagine paying that in NYC nowadays!).
These next pages from the July 1913 Modern Priscilla include instructions, patterns, and illustrations for hand made shirt waists, guest towels, and doilies. The advertisements included Coca-Cola, “Be a corsetiere”, B&R Corsets (illustrating the longer waist silhouette of the Edwardian era), and various yarn and fabric ads.
Here are some advertisements for Cream of Wheat, and Mennen’s Toilet Powder baby powder from 1913, as well as the table of contents and cover of The Modern Priscilla July 1913 issue. The Modern Priscilla was a housekeeping and fashion magazine.
More fashion illustrations of what men and boys wore in the 1920s! It’s funny to see that ties were in fashion, for men and boys, and boys wore knickers. 5 pages of advertisements for mens and boys fashions from the 1924 St. Louis Fashion Pageant:
7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!
