August 1924

St. Louis Fashion Advertisements from 1924

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

1920s Women’s Fashions Advertisements

1920s Women’s Fashions Advertisements

This entry is part 7 of 26 in the series 1924 St. Louis Fashion Pageant

St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.

I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.

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Full Color 1920s Fashion Ads

Full Color 1920s Fashion Ads

This entry is part 6 of 26 in the series 1924 St. Louis Fashion Pageant

This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.

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St. Louis Fashion Advertisements from 1924

St. Louis Fashion Advertisements from 1924

This entry is part 4 of 26 in the series 1924 St. Louis Fashion Pageant

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

read more

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