Here are pictures of firemen, a hose cart, and the Carondelet Heights Fire Association at the turn of the century.It looks like they’re showing off the new fire hose cart and maybe the fire hose, since the men are posed holding the hose unwound, on ladders against the next door building. The fire fighters are also shown acting like they’re pulling the fire cart, and there are no horses.
Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.
The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!
These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.
