business advertisement
1920s General Store Wholesaler Advertisement – Butler Brothers

1920s General Store Wholesaler Advertisement – Butler Brothers

This entry is part 23 of 26 in the series 1924 St. Louis Fashion Pageant

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!

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1920s Business to Business advertisement, and Knit Fashion ad

1920s Business to Business advertisement, and Knit Fashion ad

This entry is part 11 of 26 in the series 1924 St. Louis Fashion Pageant

This is really interesting- a 1924 business to business advertisement for shop decor and displays by St. Louis business, The Walter F Zemitzsch Co at 1617 Washington Ave..
The other advertisement is for Gibson Knitting Mills (at 1510-1512 Washington Ave) welcomes people visiting St. Louis for this fashion show, and features an illustration of a girl wearing a drop waist sweater, cloche hat, and holding a cane.

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