CheeseCake – An American Phenomenon

Dancing, Singing, NightClubs, and 1950s Stripper Stars

Wow. What a cool series of pinup and burlesque star history!

I’m not sure if there’s much of a point to the words in these pages, but the pictures show the history of fashion and burlesque with pictures including

Lucille Ball and Marie Wilson were Successful Pinups on TV

This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.

History of Women’s Swimwear and Sports Fashions

This article claims that Annette Kellerman was groundbreaking in making more practical swimwear acceptable… and did you know that shorts for women were invented in the 1930s?

A brief history of women in sports, part II

The article covers women’s baseball with interesting pictures showing women’s baseball teams from World War I and the 1950s (including pictures of Ruth Engle and Doris Sams), and also pictures of figure skaters and golfers to contrast fashion trends of the first part of the 20th century.

The evolution of chorus girls and showing skin on stage

These next few pages of old pictures are a history of chorus girls and showing skin on stage, from Can Can girls, to to Mae West, to the Zigfield Follies, and the Rockettes.

History of Beauty Contests and the Ideal Female Measurements of the 1950s

History of Beauty Contests and the Ideal Female Measurements of the 1950s

This entry is part 11 of 32 in the series CheeseCake Pinup Magazine - 1953

Discover the ideal female measurements of the 1950s, a decade that set distinct beauty standards through beauty contests and societal expectations. This article delves into the historical context and cultural significance of the 1950s beauty ideals, offering insights into how these standards influenced fashion and shaped the perception of female beauty during the era.

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The future of the pinup model

The future of the pinup model

This entry is part 9 of 32 in the series CheeseCake Pinup Magazine - 1953

Where was modeling going in the 1950s, and what would future fashion trends hold? The main point of this article seemed to point out the sheer diversity of pinup models and beautiful women. An interesting picture was one of Rita Hayworth without makeup, and then made up. One of her movies, “An Affair in Trinidad”, was chosen by the National Photographers Association as “the sexiest and most provocative motion picture still ever made”.

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Lucille Ball and Marie Wilson were Successful Pinups on TV

Lucille Ball and Marie Wilson were Successful Pinups on TV

This entry is part 5 of 32 in the series CheeseCake Pinup Magazine - 1953

This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.

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Pinups on billboards, book covers, and record covers.

Pinups on billboards, book covers, and record covers.

This entry is part 18 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.

The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!

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Pretty Girls Sold Tobacco – tobacco advertisements used pinups

Pretty Girls Sold Tobacco – tobacco advertisements used pinups

This entry is part 16 of 32 in the series CheeseCake Pinup Magazine - 1953

Here is an interesting history of tobacco advertisements using pretty women and pinups as bait, and to gain broader social acceptance of smoking cigarettes! To explain changes in tobacco advertising, you have to take a historical perspective, which this article explains best. Briefly the history of tobacco ads (according to this 1953 article):

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History of Lingerie advertisements from the 1800s to the 1950s

History of Lingerie advertisements from the 1800s to the 1950s

This entry is part 19 of 32 in the series CheeseCake Pinup Magazine - 1953

Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!

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Corset and shapewear advertising history

Corset and shapewear advertising history

This entry is part 21 of 32 in the series CheeseCake Pinup Magazine - 1953

Advertising to women, by attractive women! Here are some shapewear and corset ads, with a historical perspective. Gilda Grey and “other famous actresses” endorsing a fat reducing cream in 1923. Gypsy Rose Lee endorsing an electric shaver. Warner Brother’s Coraline Corsets of the 1880s(the corset alone was enough to sell it), versus the more straight fronted corseted shape of 1900 (this advertisement with pretty women) in an ad for Armorside Corsets. Finally, an ad for the “modern” 1950s girdle with stockings and garters which flattened both front and bottom, and could be best illustrated in a photograph.

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Marilyn Monroe – the All American Pinup, and more advertising history

Marilyn Monroe – the All American Pinup, and more advertising history

This entry is part 29 of 32 in the series CheeseCake Pinup Magazine - 1953

Enjoy these pinup pictures of Marilyn Monroe, declared “The All American Pinup” by the 1953 issue of Cheesecake – An American Phenomenon. Jane Russell said that “Marilyn is the most female girl I know”, and her only flaws were “a slight thickness behind the knees”.

The next page declares that “American business will spend close to $1,000,000,000 in advertising alone. At least one out of every three advertisements will feature a girl, who is bound to be pretty, shapely, and appealing.

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Pinups in Action Can Draw Clients As Well As Patrons

Pinups in Action Can Draw Clients As Well As Patrons

This entry is part 28 of 32 in the series CheeseCake Pinup Magazine - 1953

Pinups thru out history have been used to sell everything from cosmetics to real estate. Sometimes, they had their origins in the scandalous worlds of peepshows and erotica. The scandalous Gilda Grey, famous for popularizing The Shimmy with her signature song The Shimmy Shewabble, helped sell a reducing cream in 1923. In 1925 she did the shimmy after a meeting to interest buyers in buying Coral Gables properties in Florida. The Shimmy, for which Gilda Grey was famous for, reportedly could be danced properly only with great difficulty and was considered primarily an exhibition dance. Similarly, the Cat Dance by Lilly Christine, had its origins in the realms of peepshows, but she crossed over into mainstream pinup model popularity and helped sell products.

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Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

This entry is part 25 of 32 in the series CheeseCake Pinup Magazine - 1953

In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.

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