coats

1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association

What a fascinating glimpse into the history of ready to wear clothing in America (and St. Louis’s little known fashion history)! This illustrated spread begins the program and schedule for the 1924 St. Louis Fashion Pageant of ready to wear clothes, presented in Forest Park August 7-24.

St. Louis Fashion Advertisements from 1924

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

Different types of Coats illustrated – from The Language of Fashion

Different types of Coats illustrated – from The Language of Fashion

This entry is part 15 of 21 in the series The Language of Fashion - 1939 Fashion Dictionary

Different types of coats, illustrated and defined. These include the Box Coat of the 1930s, the Blouse coat of the 1920s, coachmens’ coats, 17th century buffcoat, coolie coat, Balmacaan, Duster early 1900s, Raglan coat, Women’s Cutaway Coat, MacFarlane, and more types of coats.

These pages also cover different types of coifs and collars, including the Bertha collar of the 1920s, the Chin Collar of 1916, and the Buster Brown collar.

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St. Louis Fashion Advertisements from 1924

St. Louis Fashion Advertisements from 1924

This entry is part 4 of 26 in the series 1924 St. Louis Fashion Pageant

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

read more

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