lingerie advertisement | VintageReveries - Vintage Fashion Shop and Blog

History of Lingerie advertisements from the 1800s to the 1950s

This entry is part 19 of 32 in the series CheeseCake Pinup Magazine - 1953

Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!

How to create a “French Look Bust” (aka cone shaped bust of the 1950s)

Misc. Ephemera

These “French Look Bust Wires” were interesting to shoot… not because of the wires themselves, but the instructions for fitting any bra or garment to make a “French Look” of the quintessential cone shaped bust shape of the 1950s. It promises support and uplifting, and the instructions are illustrated with 3 easy steps. Foundation garments and functional lingerie, including bras, helped create the classic curvy “pinup” silhouette of the 1950s.