St. Louis businesses

1940s ads for St. Louis Businesses

These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.

Four pages from the 1943 Municipal Opera Program

These next four pages of the 1943 St. Louis Municipal Opera program were packed with advertisements! Monsanto Chemicals had a full page ad, “Streamlined Flavor” appealing to World War II sensibilities:

1940s St. Louis Municipal Opera Seating Chart and Ads

1940s St. Louis Municipal Opera Seating Chart and Ads

This entry is part 10 of 13 in the series St. Louis Municipal Opera 1943

This set of scans of the 1943 St. Louis Municipal Opera Theater Program includes the seating chart and seat prices in an advertisement for C.L. Finot Inc. Concessionaires. It looks like during WWII, The Muny seated 10,000 people and you could get front section box seats for two dollars, or sit in the back section for 25 cents. This was my favorite page in this set.

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1940s ads for St. Louis Businesses

1940s ads for St. Louis Businesses

This entry is part 6 of 13 in the series St. Louis Municipal Opera 1943

These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.

read more

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