St. Louis fashion history

1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.

7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!

1920s General Store Wholesaler Advertisement – Butler Brothers

1920s General Store Wholesaler Advertisement – Butler Brothers

This entry is part 23 of 26 in the series 1924 St. Louis Fashion Pageant

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!

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1920s Toy Advertisement & Misc Ads

1920s Toy Advertisement & Misc Ads

This entry is part 22 of 26 in the series 1924 St. Louis Fashion Pageant

Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady Bobbed Hair Nets, Ladies Linene Dresses (stamped flat for embroidery), Stein-Poulson Manufacturing Company Trimmed Hats, Bertha Hat Company, and Wardle Company (Ribbons, Laces, and Neckwear).

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Full Color 1920s Fashion Ads

Full Color 1920s Fashion Ads

This entry is part 6 of 26 in the series 1924 St. Louis Fashion Pageant

This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.

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St. Louis Fashion Advertisements from 1924

St. Louis Fashion Advertisements from 1924

This entry is part 4 of 26 in the series 1924 St. Louis Fashion Pageant

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

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