theater program
1940s St. Louis Municipal Opera Seating Chart and Ads

1940s St. Louis Municipal Opera Seating Chart and Ads

This entry is part 4 of 13 in the series St. Louis Municipal Opera 1943

This set of scans of the 1943 St. Louis Municipal Opera Theater Program includes the seating chart and seat prices in an advertisement for C.L. Finot Inc. Concessionaires. It looks like during WWII, The Muny seated 10,000 people and you could get front section box seats for two dollars, or sit in the back section for 25 cents. This was my favorite page in this set.

Synopsis of The Great Waltz and more 1943 St. Louis Business advertisments

Synopsis of The Great Waltz and more 1943 St. Louis Business advertisments

This entry is part 7 of 13 in the series St. Louis Municipal Opera 1943

Here are more St. Louis beer and brewery advertisements and the synopsis of The Great Waltz from the 1943 St. Louis Municipal Opera Program.

Advertisers in these pages included: Falstaff Brewing Company, Manhattan Coffee, Efficiency Service Co (employment specialists), Griesedieck Brothers Brewing Company, The Circus Snack Bar at the Forest Park Hotel, and the Gaylord Container Corporation.

1940s ads for St. Louis Businesses

1940s ads for St. Louis Businesses

This entry is part 8 of 13 in the series St. Louis Municipal Opera 1943

These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.

1940s theater program advertisements

1940s theater program advertisements

This entry is part 12 of 13 in the series St. Louis Municipal Opera 1943

Here are 4 more pages out of the 25th Anniversary Program for the 1943 season at the St. Louis Municipal Opera (The Muny). The St. Louis Municipal Opera was started in 1918, and 1943 was the 25th (Silver Anniversary) Season. Included is an advertisement for the musical romance “Rosalie”, an ad for Hunter Meat Food Products (out of East St. Louis Illinois), Philip Morris Cigarettes, Alpen Brau Beer (and KMOX) promotional advertisement, and an ad for Nu Grape Soda (bottled locally by American Soda Water Co.).

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