Washington Ave St. Louis Archives

1920s Business to Business advertisement, and Knit Fashion ad

This entry is part 11 of 26 in the series 1924 St. Louis Fashion Pageant

This is really interesting- a 1924 business to business advertisement for shop decor and displays by St. Louis business, The Walter F Zemitzsch Co at 1617 Washington Ave..
The other advertisement is for Gibson Knitting Mills (at 1510-1512 Washington Ave) welcomes people visiting St. Louis for this fashion show, and features an illustration of a girl wearing a drop waist sweater, cloche hat, and holding a cane.

1920s advertisements – mainly mens fashions

This entry is part 5 of 26 in the series 1924 St. Louis Fashion Pageant

These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?