WWII Homefront
1940s ads for St. Louis Businesses

1940s ads for St. Louis Businesses

This entry is part 6 of 13 in the series St. Louis Municipal Opera 1943

These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.

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Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

This entry is part 25 of 32 in the series CheeseCake Pinup Magazine - 1953

In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.

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