1924 St. Louis Fashion Pageant

St. Louis had an annual fashion show in the 1920s, The Fashion Pageant, showing off all the latest trends, shoes, hats and clothes to potential store buyers and fashion industry leaders. This is the scanned program, filled with advertisements, photos and descriptions, of the 1924 St. Louis Fashion Pageant.

The roaring 20s were in full force, and St. Louis was an important fashion city!

1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.

7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!

Brief History of McKays Shoes

This entry is part 19 of 26 in the series 1924 St. Louis Fashion Pageant
1920s Women’s Fashions Advertisements

1920s Women’s Fashions Advertisements

This entry is part 7 of 26 in the series 1924 St. Louis Fashion Pageant

St. Louis advertisements for women’s dresses and hats from the August 1924 Fashion Pageant.

I like the illustration on the Gold Medal Hats advertisement, the best. The lady in a cloche hat and bobbed hair is draped with a shawl coming seductively off her shoulder, holding a feather fan. The birthmark on her cheek is in the shape of a heart.

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Full Color 1920s Fashion Ads

Full Color 1920s Fashion Ads

This entry is part 6 of 26 in the series 1924 St. Louis Fashion Pageant

This full color advertisement section of the 1924 St. Louis Fashion Pageant was delightful! There’s a full page ad for International Shoe Company with a lady wearing a green and yellow drop waist dress, a full 2 page spread for Rice-Stix, and finally a full page red and black advertisement for Garrison Wagner Printing Company.

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St. Louis Fashion Advertisements from 1924

St. Louis Fashion Advertisements from 1924

This entry is part 4 of 26 in the series 1924 St. Louis Fashion Pageant

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city.

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