Here are the cover and first few pages of the Chicago Mail Order Company’s 1935 Summer Catalog (it says “Sale Ends August 31, 1935” on the bottom of the front cover). These first few pages, after the initial 1935 ladies summer fashions, started with womens shoe fashions. They showed off dress heels, dance shoes, and practical every day shoes.
“Be stylish, wear slacks” says one of the advertisements, with low heeled leather soled shoes that were fashionable with ladies pants.
Below are the first few pages, announcing their “Greatest Mid-Summer Cut-Price Sale”!
I love the elegant mid-30s look.
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