Lucille Ball and Marie Wilson were Successful Pinups on TV

Lucille Ball and Marie Wilson were Successful Pinups on TV

This entry is part 5 of 32 in the series CheeseCake Pinup Magazine - 1953

This next article includes plenty of scantily clad pictures of Lucille Ball and Marie Wilson (as Irma, the dumbest blonde on TV). Irma in the “My Friend Irma” show, especially, is mentioned as stretching television’s strict Code with risque outfits and comedic innuendos. Lucille Ball is mentioned as being the pretty woman with brains and wit behind the top ten rated show “I Love Lucy”.

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1920s Christmas gift buying tips and fashions

Here’s a 1920s article on gifts to give at Christmas. Because it’s from a fashion magazine, ofcourse the gifts are all wearable. Flapper hats and purses and accessories. A friend of mine scanned these pages from his personal collection, or had them scanned, and then died. I’m sorry.

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Lyrics to 1930s songs pt 2

Lyrics to 1930s songs pt 2

This entry is part 5 of 5 in the series Popular Songs Magazine: October 1935

This page features a sexy photo of contralto singer and 1930s San Francisco radio personality Nola Day, a native of Iceland.
According to The Magic Key of RCA Radio Program: “NOLA DAY, NBC contralto, who has appeared as a Magic Key guest, is a native of Iceland but was brought to the United States when she was a baby. She grew up in Tacoma. When she was still in her teens she joined a touring organization that gave entertainments in the logging camps in the Northwest. At the end of a two-years’ tour Nola went to Portland, Oregon, and after a year’s vocal training she was selected as a soloist with the Portland Symphony Orchestra. Later she went to Seattle where she sang in “The Vagabond King,” and later proved her vocal versatility by singing with a dance orchestra. When KOMO, Seattle, put on its first transcontinental over NBC, Nola took part. This was her radio debut. She later became a member of the NSC staff in San Francisco. At present she is with NBC in New York.”

Enjoy the song lyrics on this page below. I’ve tried to find audio/video to go with each song, but without much success.

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Popular Songs Magazine: October 1935

Popular Songs Magazine: October 1935

This entry is part 1 of 5 in the series Popular Songs Magazine: October 1935

Ginger Rogers graced the front cover of the October 1935 edition of Popular Songs Magazine. It advertised the lyrics to over 30 popular songs of the mid-1930s!

On the inner cover was a full page illustrated advertisement for diamond engagement rings, wedding rings, watches, and other jewelry for men and women wanting great values by Royal Diamond and Watch of 170 Broadway, NYC. You could could get a diamond engagement and wedding ring set for only $29.75 (approximately $525.12 in 2016 dollars).

The Perfolastic shapewear had a money back guarantee if it did not reduce your waist and hips by 3 inches, and an offer to send a free sample of the perforated elastic material that the girdles were made from. This illustrates the ideal 1930s silhouette of narrow waist and hips, with a small to medium bust.

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Pinups on billboards, book covers, and record covers.

Pinups on billboards, book covers, and record covers.

This entry is part 18 of 32 in the series CheeseCake Pinup Magazine - 1953

Here’s an interesting history of pinups in advertising! Showing pictures of billboards from the 1800s-1950s, with a focus on pretty girls in beer advertisements.

The next page shows samples of pretty women used to advertise books and, the latest thing, record album covers. Even classical music “moves off the shelves” faster when an attractive woman is pictured on it!

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Pretty Girls Sold Tobacco – tobacco advertisements used pinups

Pretty Girls Sold Tobacco – tobacco advertisements used pinups

This entry is part 16 of 32 in the series CheeseCake Pinup Magazine - 1953

Here is an interesting history of tobacco advertisements using pretty women and pinups as bait, and to gain broader social acceptance of smoking cigarettes! To explain changes in tobacco advertising, you have to take a historical perspective, which this article explains best. Briefly the history of tobacco ads (according to this 1953 article):

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History of Lingerie advertisements from the 1800s to the 1950s

History of Lingerie advertisements from the 1800s to the 1950s

This entry is part 19 of 32 in the series CheeseCake Pinup Magazine - 1953

Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!

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Corset and shapewear advertising history

Corset and shapewear advertising history

This entry is part 21 of 32 in the series CheeseCake Pinup Magazine - 1953

Advertising to women, by attractive women! Here are some shapewear and corset ads, with a historical perspective. Gilda Grey and “other famous actresses” endorsing a fat reducing cream in 1923. Gypsy Rose Lee endorsing an electric shaver. Warner Brother’s Coraline Corsets of the 1880s(the corset alone was enough to sell it), versus the more straight fronted corseted shape of 1900 (this advertisement with pretty women) in an ad for Armorside Corsets. Finally, an ad for the “modern” 1950s girdle with stockings and garters which flattened both front and bottom, and could be best illustrated in a photograph.

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Marilyn Monroe – the All American Pinup, and more advertising history

Marilyn Monroe – the All American Pinup, and more advertising history

This entry is part 29 of 32 in the series CheeseCake Pinup Magazine - 1953

Enjoy these pinup pictures of Marilyn Monroe, declared “The All American Pinup” by the 1953 issue of Cheesecake – An American Phenomenon. Jane Russell said that “Marilyn is the most female girl I know”, and her only flaws were “a slight thickness behind the knees”.

The next page declares that “American business will spend close to $1,000,000,000 in advertising alone. At least one out of every three advertisements will feature a girl, who is bound to be pretty, shapely, and appealing.

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Pinups in Action Can Draw Clients As Well As Patrons

Pinups in Action Can Draw Clients As Well As Patrons

This entry is part 28 of 32 in the series CheeseCake Pinup Magazine - 1953

Pinups thru out history have been used to sell everything from cosmetics to real estate. Sometimes, they had their origins in the scandalous worlds of peepshows and erotica. The scandalous Gilda Grey, famous for popularizing The Shimmy with her signature song The Shimmy Shewabble, helped sell a reducing cream in 1923. In 1925 she did the shimmy after a meeting to interest buyers in buying Coral Gables properties in Florida. The Shimmy, for which Gilda Grey was famous for, reportedly could be danced properly only with great difficulty and was considered primarily an exhibition dance. Similarly, the Cat Dance by Lilly Christine, had its origins in the realms of peepshows, but she crossed over into mainstream pinup model popularity and helped sell products.

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