Here is illustrated how two marketing companies used cheesecake pinups to make sales, along with double entendre, and sexual innuendo.
An advertisement for Hartog shirts has a hot brunette about to take her shirt off, and says “Keep your shirt on, until you see Hartog.”
Another advertisement for Spring Maid bedsheets has an upskirt illustration of a sexy Dutch girl pulling a string, and says “protect your assets”. Mr. Springs, the racy author and owner of the company, claims that “confusion arises because [his] sheets are known as America’s Favorite Playground”.
