Discover vintage 1920s St. Louis fashion advertisements from the legendary 1924 Fashion Pageant featuring Schwarz & Wild and Ely & Walker. Explore rare fabrics like crepe de chine, foulards, and Poiret twills when St. Louis was America’s shoe capital and fashion manufacturing powerhouse. Download the complete 105-page digital program.
Old Magazine Scans
I invite you to explore my extensive collection of old magazine scans, offering a fascinating glimpse into history through the artistry, culture, and daily life of past eras. I’ve carefully gathered everything from elegant Edwardian fashion illustrations and 1917 crochet patterns featured in The Modern Priscilla to the dazzling 1920s advertisements found in the St. Louis Fashion Pageant. Each scan tells a story about the trends, innovations, and social ideals that shaped society during important moments in time.
Step back with me into the past as I share WWI-era homemaking advice, vintage recipes, and practical housekeeping tips that reveal the resilience and creativity of women on the home front. You’ll also discover how beauty standards evolved—from the iconic 1950s pin-up style to early 20th-century fashion changes—showing how women’s roles and representation in media transformed over the years.
My collection includes rare tatting and embroidery patterns as well as nostalgic advertising styles from over a century ago. These scans bring historical stories to life, making them perfect for history buffs, vintage lovers, crafters, and anyone curious about the origins of today’s culture.
Every magazine page has been personally scanned by me to preserve the original artwork and text quality. Join me in exploring this treasure trove and see how fashion, craft, and innovation built the foundation for modern trends and lifestyles.
Art Studies 100 Years Ago Were as Daring as Today’s
Take a fascinating look back at the daring evolution of art and nude photography, as highlighted in a 1953 Cheesecake Pinup Magazine. With insights on Louis Daguerre’s pioneering work from 1839, provocative photos from the 1870s, and Jules Alexander’s surreal modern masterpieces of the 1950s, this post explores how figure photography blended tradition with innovation over the decades. Discover the rich history connecting 19th-century figure studies to mid-20th-century cheesecake art!
The Production Code and Continued Evolution of Cheesecake Pinup
This is an interesting article on how the Motion Picture Production Code affected the evolution of cheesecake pinup, and changed the recipe.
CheeseCake – An American Phenomenon
This was the most amazing 1950s magazine to photograph! Is this Marilyn Monroe on the cover? I wish I could have bought this vintage pinup magazine for myself! It’s dated 1953.
1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!
How to Measure for a Victorian Pattern – and The back pages of the 1892 Delineator Fashion Magazine
Whew! Finally done scanning this lengthy Victorian fashion magazine! I broke the spine while scanning it, but atleast now it's all digitally preserved. These last few pages of this magazine include alot of advertisements and illustrations....
1920s Dresses, Millinery, Coat, and Textile Ads
Discover the thriving world of 1920s fashion through authentic advertisements from the 1924 St. Louis Fashion Pageant. These vintage ads showcase dress manufacturers, millinery companies, luxury fur dealers, and textile suppliers that operated along Washington Avenue in downtown St. Louis during the height of the Jazz Age. Learn about the businesses, products, and economic forces that shaped American fashion during one of the most iconic decades in style history.
Cover and ads from The Modern Priscilla, July 1913
Here are some advertisements for Cream of Wheat, and Mennen’s Toilet Powder baby powder from 1913, as well as the table of contents and cover of The Modern Priscilla July 1913 issue. The Modern Priscilla was a housekeeping and fashion magazine.
The 1924 Sales Manual: Selling Cars by Face ShapeThe 1924 Sales Manual That Matched Cars to Face Shapes: A Bizarre Chapter in Automotive HistoryThe 1924 Sales Manual: Selling Cars by Face Shape
In 1924, Durant Motors trained its salesmen to do something extraordinary: sell cars based on facial features. Round face? You needed comfort and padded seats. Pear-shaped face with a pointed chin? You craved beauty and luxury (but might not make your payments). This wasn’t one salesman’s quirk—it was official corporate policy, codified in a training manual by character reading expert Edna Purdy Walsh. Step into the strange world where jawlines determined which automobile you’d drive home, and discover how pseudoscience shaped the cutthroat competition of the Roaring Twenties auto industry.
Edwardian Raffia Hat Making Instructions & 3 Collar & Cuff Sets
This one page illustrated hat making article instructs the reader on what kinds of crochet stitches and materials to use to make a basic fashionable hat out of raffia. Ads on this page included Instant Postum, C-B Cottons, and Hinds Cream.
Mother or Actress? The 1924 Struggle for Identity
In 1924, American women faced an unprecedented identity crisis. Just four years after winning the right to vote, they were caught between the glamorous “New Woman” ideal and traditional domesticity. A remarkable article from Character Reading magazine offered surprising wisdom: courage isn’t about being fearless everywhere—it’s about finding the role where you truly belong. Explore this timeless message about authenticity, confidence, and the struggle to be yourself in a world demanding you be everything to everyone.
Lyrics to 1930s songs pt 1
I wish that I could find more audio recordings to go with these 1930s song lyrics, but no luck 🙁 This page of lyrics, in particular, I wonder how the music to them went. How quickly culture is lost!
The Greatest Adventure is Your Neighbor: A 1924 Manifesto for Introverts and People-Watchers
A 1924 manifesto for introverts: W. Thomas Walsh’s poem about finding adventure in neighbors, not travel. Jazz Age psychology meets modern personality typing.
Dancing, Singing, NightClubs, and 1950s Stripper Stars
Wow. What a cool series of pinup and burlesque star history!
I’m not sure if there’s much of a point to the words in these pages, but the pictures show the history of fashion and burlesque with pictures including
1920s advertisements – mainly mens fashions
These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?
1920s Mens Fashion and Hat Ads
This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.
Late Edwardian Fashion Illustrations, Style Advice, Recipes and Advertisements
Discover the elegance and practicality of Edwardian fashion through the stunning illustrations and advice in The Modern Priscilla magazine from April 1917. From bridal styles and house dresses to children’s summer outfits and chic spring coats, this issue highlights the adaptable beauty of early 20th-century design. It even features a wartime baking powder recipe to substitute eggs, showing how homemakers balanced creativity and resourcefulness during food shortages. Dive into a fascinating snapshot of Edwardian life, complete with style, grace, and ingenuity!
History of Lingerie advertisements from the 1800s to the 1950s
Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!
Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable
In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.
St. Louis Fashion Advertisements from 1924
Here’s a captivating look at the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine that reflected the roaring twenties in all its stylish glory. Featuring advertisements for flapper dresses, children’s shoes, and elegant coats, this issue highlights the city’s role as a hub of fashion and innovation. Many fashion companies were based on Washington Avenue, the heart of St. Louis’ bustling garment district, showcasing trends like beaded dresses, wash frocks, and non-wrinkle neckwear. Explore this unique time capsule filled with illustrations, ads, and photography from a pivotal era in American history!
Snake Oil & Success: The Wild World of 1924 Advertisements
Step into the wild world of 1924 advertising, where Americans could purchase brain-hacking courses promising 1,000% salary increases, follow diets based on eye color, learn telepathic mind control, and train for glamorous hotel careers. These extraordinary advertisements from Character Reading magazine reveal how the Roaring Twenties birthed modern self-improvement culture—complete with Pelmanism, iridology, “Pep Cocktails,” and correspondence courses promising to transform desperate strivers into successful elites. Discover how snake oil salesmen, legitimate opportunities, and pseudoscientific schemes competed for consumers’ dollars and dreams in an era before advertising regulation, when anything seemed possible and everyone had a secret to sell.




















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