Category: Old Magazine Scans
Advertising to women, by attractive women! Here are some shapewear and corset ads, with a historical perspective. Gilda Grey and “other famous actresses” endorsing a fat reducing cream in 1923. Gypsy Rose Lee endorsing an electric shaver. Warner Brother’s Coraline Corsets of the 1880s(the corset alone was enough to sell it), versus the more straight fronted corseted shape of 1900 (this advertisement with pretty women) in an ad for Armorside Corsets. Finally, an ad for the “modern” 1950s girdle with stockings and garters which flattened both front and bottom, and could be best illustrated in a photograph.Read More
Enjoy these pinup pictures of Marilyn Monroe, declared “The All American Pinup” by the 1953 issue of Cheesecake – An American Phenomenon. Jane Russell said that “Marilyn is the most female girl I know”, and her only flaws were “a slight thickness behind the knees”.
The next page declares that “American business will spend close to $1,000,000,000 in advertising alone. At least one out of every three advertisements will feature a girl, who is bound to be pretty, shapely, and appealing.Read More
Pinups thru out history have been used to sell everything from cosmetics to real estate. Sometimes, they had their origins in the scandalous worlds of peepshows and erotica. The scandalous Gilda Grey, famous for popularizing The Shimmy with her signature song The Shimmy Shewabble, helped sell a reducing cream in 1923. In 1925 she did the shimmy after a meeting to interest buyers in buying Coral Gables properties in Florida. The Shimmy, for which Gilda Grey was famous for, reportedly could be danced properly only with great difficulty and was considered primarily an exhibition dance. Similarly, the Cat Dance by Lilly Christine, had its origins in the realms of peepshows, but she crossed over into mainstream pinup model popularity and helped sell products.Read More
“Today’s musical comedy stars replace the Grecian bend of The Florodora Girls with abandon, and little else” reads the headline. It mentioned the famous gals who have come from the anonymity of chorus lines, including: Eva Tanguay, Ann Held, Bebe Daniels, Ruby Keeler, Barbara Stanwyck, and Lucille Ball.Read More
This article discusses how Hollywood press agents can create a national pinup sensation thru posting daringly sensual photos in select magazines. As examples, they point out Theda Bara in the first part of the 20th century, and the “modern” sensation Roberta Haynes.Read More
Here’s a 1920s article on gifts to give at Christmas. Because it’s from a fashion magazine, ofcourse the gifts are all wearable. Flapper hats and purses and accessories. A friend of mine scanned these pages from his personal collection, or had them scanned, and then died. I’m sorry.Read More
Wow. What an interesting 1950s perspective on the history of nude photography! The accompanying pictures include 3 “unusual photos taken about 80 years ago” (i.e., sexy pictures from c. 1870). The full color photo is a realistic modern figure study by Jules Alexander, of a nude woman posed next to an electric fruit slicer.Read More
In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.Read More
THIS is a very interesting article about how politics and politicians shaped women’s fashions during the first half of the 20th century. The early feminist movement asked for many changes, among them suffrage, easy divorce, property laws, and equal education. This resulted in a fashion trends that were mannish, including the no-curves, flat chested, flapper girl of the 1920s. This article goes on to call Victoria Claflin Woodhull a “political freak” (who ran for presidency in 1872), and pacifist Jeanette Rankin whose only winning two terms in congress corresponded with declarations of war (1917 and 1941). The caption under Woodhull says that she ran on a free love ticket.Read More
Women’s changing fashions and shapes thru the 1900s! This first page quotes a skit about womens’ changing fashions from 1903-1953 written by Lois Long of the New Yorker and performed on “The American Road” by Mary Martin. Following that are production stills of Miss Martin performing her skit in various outfits representing the major fashion trends of the first half of the 20th century. Doesn’t it seem like every era declares itsself the one of the “emancipated clear eyed career girl”?
Then… and article about women in television commercials and television advertising (“bringing glamor to household appliances”).Read More
Subscribe to Automatic Updates via Email
Buy Vintage Clothes
Vintage 1950s hobble dress - cocktail and party!
Cute Classic Long Sleeve Vintage Pinstripe Dress
Sexy vintage blue velvet tight form fitting dress
Timeless vintage silky sheath (large)
Vintage 1970s zip up the front dress by Elizabeth Byrne
Vintage crazy print 1960s dress - plus size
Cute classic XXS vintage early 60s dress