# 1920s

How Politicians Shaped the Female Form

How Politicians Shaped the Female Form

This entry is part 30 of 32 in the series CheeseCake Pinup Magazine - 1953

THIS is a very interesting article about how politics and politicians shaped women’s fashions during the first half of the 20th century. The early feminist movement asked for many changes, among them suffrage, easy divorce, property laws, and equal education. This resulted in a fashion trends that were mannish, including the no-curves, flat chested, flapper girl of the 1920s. This article goes on to call Victoria Claflin Woodhull a “political freak” (who ran for presidency in 1872), and pacifist Jeanette Rankin whose only winning two terms in congress corresponded with declarations of war (1917 and 1941). The caption under Woodhull says that she ran on a free love ticket.

Bustlines and Derriers in Pinup History

Bustlines and Derriers in Pinup History

This entry is part 26 of 32 in the series CheeseCake Pinup Magazine - 1953

“It’s the inevitable cycle…. in 1910 it was the bust, and cleavage went down to the limit. In the 1920s the sex emphasis was on the legs. In the 1930s it veered to the back and posterior. In the 1940s it concentrated on the bust again. And now we are back to the bottom.”

To Man, Woman is Basically Funny – history of pinup humor

To Man, Woman is Basically Funny – history of pinup humor

This entry is part 27 of 32 in the series CheeseCake Pinup Magazine - 1953

hoopskirts to bathing suits, this Cheesecake Pinup magazine takes a look at the history of sexual innuendo in humor and media.

One of the first cartoons is from the 1860s, showing the wind blowing up a dress to reveal the hoopskirt underneath and (gasp) the sexyness of the woman’s ankels! Then came the peepshows in the Kinetoscopes of the 1890s (as examples are The Bedroom Farce, and a womens’ wrestling). Then, the late 1890s cinema came along, and in the early 1900s, Hollywood and the Keystone comedies and the scantily clad “big names wearing too little” and sensual Femme Fatale Movie Stars of the 1920s…

Different types of Coats illustrated – from The Language of Fashion

Different types of Coats illustrated – from The Language of Fashion

This entry is part 15 of 21 in the series The Language of Fashion - 1939 Fashion Dictionary

Different types of coats, illustrated and defined. These include the Box Coat of the 1930s, the Blouse coat of the 1920s, coachmens’ coats, 17th century buffcoat, coolie coat, Balmacaan, Duster early 1900s, Raglan coat, Women’s Cutaway Coat, MacFarlane, and more types of coats.

These pages also cover different types of coifs and collars, including the Bertha collar of the 1920s, the Chin Collar of 1916, and the Buster Brown collar.

Punched work darning designs, and Eight different collar designs

Punched work darning designs, and Eight different collar designs

This entry is part 10 of 14 in the series The Modern Priscilla - July 1913

Here are some ideas on finishing edges and making attractive collars. Illustrated and described are Venetian Lace collars, “new look” collars (which foretell the later 1920s “art deco” look), elaborate frills on a collar, an antique Hebedo design, simple shirtwaist collars and cuffs, and dainty needlework designs on collars.

The next page is full of instructions on how to hand make punched work on scrim, covered in darning, to give the effect of openwork embroidery. Pictured on this page are lingerie pillows, peacock motifs, a chair back design, and edging. Great inspiration and instructions!

1920s Mens Fashion and Hat Ads

1920s Mens Fashion and Hat Ads

This entry is part 2 of 26 in the series 1924 St. Louis Fashion Pageant

This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.

1920s General Store Wholesaler Advertisement- Butler Brothers

1920s General Store Wholesaler Advertisement- Butler Brothers

This entry is part 23 of 26 in the series 1924 St. Louis Fashion Pageant

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!

1920s Toy Advertisement & Misc Ads

1920s Toy Advertisement & Misc Ads

This entry is part 22 of 26 in the series 1924 St. Louis Fashion Pageant

Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady Bobbed Hair Nets, Ladies Linene Dresses (stamped flat for embroidery), Stein-Poulson Manufacturing Company Trimmed Hats, Bertha Hat Company, and Wardle Company (Ribbons, Laces, and Neckwear).

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