Step back in time to the Roaring Twenties and explore the revolutionary changes in 1920s history and fashion. Dive into the iconic styles of the Jazz Age, from the liberating silhouettes of flapper dresses to the timeless elegance of 1920s wedding gowns. Discover the glamour of Old Hollywood, browse through vintage fashion advertisements, and get a glimpse into everyday life with our collection of historical photographs. We also feature a look at the automotive revolution of the era with classic car ads and more. Whether you’re a history buff, a fashion enthusiast, or simply captivated by the allure of the 1920s, you’ll find a wealth of information and inspiration here.
These pages contain many useful fashion terms and definitions! Illustrated is a directoire costume, Dolly Verde Costume (1870), different types of dots (differentiating between those applied chemically, woven, or embroidered), and more.
Uncover what men and boys wore in the roaring 1920s with these vintage advertisements from the 1924 St. Louis Fashion Pageant! From knickerbockers and tailored trousers to adjustable hats and unique accessories, these old magazine scans highlight the stylish trends and innovative designs that defined the fashion of the era. Explore 5 pages of historic ads showcasing brands like Harris-Polk Hat Co, Apple Hat Manufacturing Company, and Masterbilt trousers by H. Siegfried & Sons—a true glimpse into the past!
Step straight out of the 1920s with this incredibly rare, plus-size antique day dress! Featuring a rich dark chocolate brown worsted fabric, a classic drop-waist tubular silhouette, and exquisite gold and green Art Deco embroidery, this dress has absolute main character energy.
Please note that this is a near 100-year-old survivor and is being sold as a wearable project or display piece. The interior silk lining has shattered (a common occurrence with 1920s weighted silk) and will need to be carefully removed.
Measurements (Doubled):
Bust: 44″ (leave room to drape)
Waist: 41″
Hips: 47″
Length: 46″
Fits a modern XL / 1X.
7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!
Discover the thriving world of 1920s fashion through authentic advertisements from the 1924 St. Louis Fashion Pageant. These vintage ads showcase dress manufacturers, millinery companies, luxury fur dealers, and textile suppliers that operated along Washington Avenue in downtown St. Louis during the height of the Jazz Age. Learn about the businesses, products, and economic forces that shaped American fashion during one of the most iconic decades in style history.
In 1924, Durant Motors trained its salesmen to do something extraordinary: sell cars based on facial features. Round face? You needed comfort and padded seats. Pear-shaped face with a pointed chin? You craved beauty and luxury (but might not make your payments). This wasn’t one salesman’s quirk—it was official corporate policy, codified in a training manual by character reading expert Edna Purdy Walsh. Step into the strange world where jawlines determined which automobile you’d drive home, and discover how pseudoscience shaped the cutthroat competition of the Roaring Twenties auto industry.
In 1924, American women faced an unprecedented identity crisis. Just four years after winning the right to vote, they were caught between the glamorous “New Woman” ideal and traditional domesticity. A remarkable article from Character Reading magazine offered surprising wisdom: courage isn’t about being fearless everywhere—it’s about finding the role where you truly belong. Explore this timeless message about authenticity, confidence, and the struggle to be yourself in a world demanding you be everything to everyone.
Explore a captivating collection of 1920s Lincoln automobile ads highlighting luxury, craftsmanship, and innovation. Featuring iconic models like the Berline Landaulet, Cabriolet, and 4 Passenger Coupe, these vintage ads capture the elegance and technological spirit of the roaring twenties, solidifying Lincoln’s status as a leader in the era’s luxury automotive market.
Here are the last pages from the old guy's scrapbook of old car ads! These last illustrated automobile ads from the early 1900s include 8 pages of Willys Knight Automobile ads that appear to be from the 1920s, a Stutz automobile ad which...
A 1924 manifesto for introverts: W. Thomas Walsh’s poem about finding adventure in neighbors, not travel. Jazz Age psychology meets modern personality typing.
These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?
This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.
Here are ads for Franklin cars and Essex cars. I think, judging by the ladys’ cloche hats in the Essex automobile advertisement, that these old car ads are from the very early 1920s.
Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!
Step back into the 1970s with this vintage navy floral shirt dress by Alleri, embodying the charm of 1930s–1940s-inspired house dresses. Featuring a soft rayon-like fabric, button-front closure, and a swingy silhouette, it’s perfect for lounging or belting to define the waist. While a few flaws, including missing cuff buttons and a light bleach mark near the hem, reflect its storied past, this piece retains its timeless appeal for retro enthusiasts and vintage collectors.
Measurements:
Here’s a captivating look at the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine that reflected the roaring twenties in all its stylish glory. Featuring advertisements for flapper dresses, children’s shoes, and elegant coats, this issue highlights the city’s role as a hub of fashion and innovation. Many fashion companies were based on Washington Avenue, the heart of St. Louis’ bustling garment district, showcasing trends like beaded dresses, wash frocks, and non-wrinkle neckwear. Explore this unique time capsule filled with illustrations, ads, and photography from a pivotal era in American history!
Take a step back in time with these stunning 1930s wedding photos. Captured by St. Louis photographer J.J. Belka, these portraits reveal timeless elegance during the Great Depression. Learn how hairstyles, like the iconic pin curls, can help date old photos. Discover the fascinating intersection of vintage fashion and history through wedding photography trends of this era.
Step into the wild world of 1924 advertising, where Americans could purchase brain-hacking courses promising 1,000% salary increases, follow diets based on eye color, learn telepathic mind control, and train for glamorous hotel careers. These extraordinary advertisements from Character Reading magazine reveal how the Roaring Twenties birthed modern self-improvement culture—complete with Pelmanism, iridology, “Pep Cocktails,” and correspondence courses promising to transform desperate strivers into successful elites. Discover how snake oil salesmen, legitimate opportunities, and pseudoscientific schemes competed for consumers’ dollars and dreams in an era before advertising regulation, when anything seemed possible and everyone had a secret to sell.
Step inside the mind as 1924 imagined it: a seven-room house where energy, intellect, artistry, and spirituality each occupy their own space. This captivating article from Character Reading magazine reveals how the Roaring Twenties understood personality through the now-debunked science of phrenology—offering a fascinating glimpse into vintage psychology, self-improvement culture, and the American obsession with scientific success.
Step into a 1920s graphology workshop where your fountain pen strokes reveal hidden truths. Handwriting expert Hall Cameron’s 1924 analysis decoded personality through T-bars (the “barometer of courage”), the letter F (business mogul or missionary?), and disconnected script (surprise—you’re psychic!). Explore how Jazz Age Americans used handwriting analysis to understand themselves in an era of rapid social change, and discover what your own handwriting might reveal according to vintage personality science.
Before the LSAT and law school rankings, there was phrenology. This remarkable 1924 article from Character Reading Magazine reveals how career counselors determined legal aptitude by examining skull shape and facial bone structure. Real estate lawyers needed prominent “Locality” organs to avoid getting lost, criminal attorneys required heightened “Secretiveness,” and trial lawyers needed “Combativeness” bumps behind their ears. Explore this fascinating glimpse into Jazz Age vocational guidance, when your professional destiny was literally written on your face—and discover what the “Mental-Motive” temperament supposedly revealed about high-powered attorneys of the Roaring Twenties.