St. Louis Fashion Advertisements from 1924

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1924 Girl in a Swimsuit and Skirt Fashions
• St. Louis Fashion Advertisements from 1924
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

Here’s the cover and first few pages of the August 1924 issue of the St. Louis Fashion Pageant, a local society and fashion magazine. This whole issue is filled with fashion illustrations and fashion photography from the mid-1920s…. flapper girls and cars! The roaring 20s were well underway, even in the slower paced midwest, and St. Louis was a major city for fashion!

Ads included:

• Billiken Shoes (for children) – a really cute illustrated ad
• “Coats, Suits, Sweaters, and Knit Goods”, presented by Marquette Cloak and Suit Company at 1609 Washington Avenue
• Dainty Fetching Daytime Frocks by Forest Maid Wash Frocks
• Non-wrinkle neckwear by Hurst-Zucker Neckwear Co.
• Coats for flappers, infants, women’s, and stouts… by Paristyle Garment Co.
• Curlee Clothing Company “one price manufacturers” of St. Louis

It’s interesting that ALL the locations for fashion and clothing companies were located on Washington Ave in downtown St. Louis. Seems like quite the street to be on (especially as compared to nowadays when that part of the street has turned into nightlife and mixed residential)!