1920s advertisements – mainly mens fashions

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1920s advertisements – mainly mens fashions
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

These illustrated fashion advertisements from 1924 are so interesting! These ads seem primarily directed to retailers, rather than the consumer…. I’ve not peeked thru the pages further than I’ve scanned them, and I’ve not researched the Saint Louis Fashion Pageant yet, so maybe it was more of an industry thing like NYC Fashion Week?

They are surprisingly sparse, but the illustrations, when there are pictures, are detailed. Apparently, in 1924, you could get a hand tailored suit for between 20 and 35 dollars (about $456 in modern money, as calculated here). Again, any addresses mentioned, were on Washington Avenue in St. Louis.

Magazine pages I scanned in this batch included full page ads for:

• Rothschild Hat Co. (at 1100 Washington Ave.) – with a line drawing in the background of fashionable men, well bred dogs, and cars
• Stetson Gloves – with illustrations in the background of flapper women in pearls and cloche hats.
• Classy Made Young Mens Suits and Overcoats, by GoldSmith Clothing Company 1224-26 Washington Ave.
• Tom Sawyer Washwear for Real Boys, by Elder Manufacturing Co., at 1207 Washington Ave.
• Tri-Hex Clothes by Hecht Brothers Clothing Co., at 1531-33-35 Washington Ave.
• A grand illustrated ad for Mercantile Trust Company at 8th and Locust
• An ad for The St. Louis Globe Democrat, claiming to service over 4.5 million people with a purchasing power of $18,504,290,000 (18 billion?!). The well dressed ladies in the background are an interesting touch.
• Paramount Pants, by the Peters Co., at 1209 Washington Ave.