These next four pages of the 1943 St. Louis Municipal Opera program were packed with advertisements! Monsanto Chemicals had a full page ad, “Streamlined Flavor” appealing to World War II sensibilities:
Here are four more pages scanned from the 25th anniversary program of the St. Louis Municipal Opera (now known as The Muny).
The Zodiac Cocktail Lounge and Bar at the Chase Park Hotel advertised Neil Bondshu and his Society Orchestra, Mary Raye and Naldi, Don Tannen (Russian Comedy Song Star), and “Snow White” Sensational Wizard of Tap with Bobby Swain and his “Note-ables”. Entertainment nightly with Joe Karnes and Betty Barr (satirical songs and piano styling). This was probably my favorite advertisement of these pages, because they really gave me a flavor for the type of WWII nightlife and entertainment available here in St. Louis.
Here are 4 more pages out of the 25th Anniversary Program for the 1943 season at the St. Louis Municipal Opera (The Muny). The St. Louis Municipal Opera was started in 1918, and 1943 was the 25th (Silver Anniversary) Season. Included is an advertisement for the musical romance “Rosalie”, an ad for Hunter Meat Food Products (out of East St. Louis Illinois), Philip Morris Cigarettes, Alpen Brau Beer (and KMOX) promotional advertisement, and an ad for Nu Grape Soda (bottled locally by American Soda Water Co.).
Zizi V. totally owned the WWII WAC uniform. She was my third and last model to wear it. My first retro shoot with Anita had all the awkwardness of a first-time (everything), which made for very authentic emotions. With this third shoot in the WAC uniform, I was more confident and explored beyond the studio to the front room and outdoors (where the natural light was perfect). We played more with the set, even in the studio, and the pictures just turned out different. I think that the outdoor and natural light photos turned out looking like 1940s era snapshots and candids.
Back in 2011, I got to borrow this World War II Women’s Army Auxiliary Corps (WAAC and later WAC) uniform with matching garrison cap from a local historical society.
This was my first shoot for the Carondelet Historical Society, and the first picture from this first shoot is my favorite.
I imagine this 1940s couple getting this car as a gift, or the husband giving it to his wife before he leaves back to fighting overseas. She looks so proud and you can see them posed together, with him in his military uniform. What cute WWII-era Kodachrome slides!