Blue seems to be very much in style for womens suits and coats in 1935! Tailored and neat, only $5.98 for a blue tweed coat, skirt, and vestee. The matching hat, which came in 3 modes, could be bought for only 77 cents. Also advertised was a cotton waffle cloth summer jacket, a caped coat of treebark crepe, ascot scarves, and pretty much every thing made of crepe or tweed! “Stout sizes 37-53 bust” – what a much more flattering way to size than by the waist! Sporty suits were definitely in style in the mid 1930s!
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Categories : Old Catalog Scans Tags : 1930s, 1930s coats, 1930s fashions, 1935 Chicago Mail Order Company, 1935 fashions, 1935 women's fashions, coat fashions, coats, fashions, suit fashions, womens suits
These are some very smart summer hat advertisements showing off the wide variety of womens hats that were in fashion in 1935. Wide brim, short brim, anything but the old cloche of the 20s! As I’m writing this vintage blog entry on Mother’s Day, one of the ads reminds me that “Remember, Mother’s Day is May 12!” (Well, in 2012, this year, it’s May 13). Apparently in the 1930s, hats were great presents for mom on Mother’s Day.
Below are the 7 hat advertisement scans from the summer 1935 Chicago Mail Order Company catalog:
-
- This is the 1930s hat advertisement page that reminds you that it’s Mothers Day :-)
Categories : Old Catalog Scans Tags : 1930s, 1930s hat advertisements, 1930s hat fashions, 1930s mothers day gifts, 1935 Chicago Mail Order Company, 1935 hat advertisements, 1935 hat fashions, 1935 Mothers Day Gifts, girls fashions, Mothers Day, summer, Summer fashions, women's fashions, womens hat fashions
This was another rather random seeming advertisement page. On this scanned page are advertised shirts for men, including “Sandforized” that include a tie and initialized tie clasp, mens summer hats, boucle knit sweaters for women, silk crepe de chine scarves for women, a little boy’s 2 piece outfit (for ages 3-8), and an adorable organdie dress and bonnet outfit for toddler girls.
Categories : Old Catalog Scans Tags : 1930s, 1935 Chicago Mail Order Company, bonnet, boys fashions, girls fashions, knit shirts, mens hats, summer, Summer fashions, toddler, women's fashions
Here are some catalog pages illustrating 1935 slip fashions, with a few bra and panty illustrations. I almost missed the pajama advertisement! Panties were in brief and bloomer styles- I almost mistook the shorts for being mens’ styles, because they are not the modern idea of panty briefs! It looks like under garments in the 1930s were made from biased cut knit rayon, silk crepe, cotton broadcloth, and taffeta.
Below are my vintage fashion scans:
Categories : Old Catalog Scans Tags : 1930s, 1930s fashion, 1930s fashion illustration, 1930s lingerie, 1930s pajama fashions, 1930s slips, 1935, 1935 fashion trends, bloomer advertisement, bloomers, bra, Chicago Mail Order Company, foundation garment fashions, garter advertisement, lingerie advertisement, pajamas, panties, slip advertisement, Summer 1935 fashion, underwear fashions
This page of advertisements for baby clothes and diapers was between the lingerie and slip section. It’s really cute to see how children dressed in 1935! Baby bonnets, little girls dresses, rompers, boys’ sunsuits…. and sanitary packed hemmed diapers.
Here are three pages advertisements for women’s undergarments from the 1935 Chicago Mail Order Catalog.
These include fashion advertisement illustrations for:
- “glove fitting undies”
- “vests” (the top part of the undergarment, looks like an undershirt)
- “open seat and closed seat” slips
- “cool mesh knit” undewear for boys and girls
- “Lastex the miracle yarn” with 4 garters
- “Lastex all in one combination” – to support the bust and includes garters
- Brassiers made of taffeta, rayon, and satin.
- Uplift brassiers (not much has changed – large busted ladies still want support!)
- Plus sized undergarments – of perforated rubber to reduce and slim, with metal zippers
Elastic looked to be the “new thing” in figure control for women.
It’s interesting to note the silhouette of the 30s compared to the 50s and 20s. The bust looked fairly natural, but more of an emphasis on long lean torsos and long lean legs. I think of the shape as “flapper with a bust”, but with obviously more dainty and feminine clothes that were somewhat form fitting and revealing while showing “nothing”.
Categories : Old Catalog Scans Tags : 1930s, 1930s bra, 1930s bra fashions, 1930s brassier fashion, 1930s brassiers, 1930s bust support, 1930s corsets, 1930s fashion, 1930s figure control, 1930s foundation garments, 1930s garters, 1930s larger women, 1930s lastex, 1930s lingerie, 1930s lingerie fashions, 1930s rubber fashions, 1930s shapewear, 1930s underwear fashion, 1930s underwear fashions, bras, brassier, Chicago Mail Order Company, corset, fashion, foundation garments, lingerie, old catalog scan, shapewear, Summer 1935, underwear, vintage advertisements
1930s Stockings Advertisements: Silk stockings, Rayon Stockings, Chiffon Stockings & More
April 23, 2012 by Kay
Did you know that nylon stockings didn’t come on the market until the 1939 World’s Fair? DuPont built the first full-scale nylon plant in Seaford, Delaware, and began commercial production in late 1939. (according to this article on the history of nylon stockings).
These are advertisements from the summer 1935 Chicago Mail Order Company, mostly for silk stockings (with rayon and chiffon stockings also advertised). On the 3rd page are ads for cotton stockings and rayon socks.
Nowadays, you can hardly even buy silk stockings. The only place I know of is StockinGirl.com, for $66.99 per pair, not including shipping. In 1935, silk stockings were only 23-54 cents! If you could go back in time and buy silk stockings for 25 cents, and you resold them for $66, you’d make a profit of over 264 percent.
The descriptions provide some unusual vocabulary:
“Reinforced silk slipper soles and French heels. Mercerized cotton toes and heel tips… chiffon weight!”
“Combed cotton heel tips”
“Cradle foot… curved French heel…service weight… stretch-e-e garter tops…”
“Seamed backs and feet. Fashion marks”
“Ringless hose”
“French-nude… mock seams…”
Below are the 1930s stocking advertisement pictures I scanned:
It’s interesting that mens’ suits fashions haven’t changed much in about 80 years. Advertising for men has changed quite alot since the 1930s though- and prices! $8.95 – wow. 37 cents for a “fine yarn blue chambray” mens’ shirt in a style that looks like it could be worn today. I think fashions for boys have changed, but I don’t have kids or keep up on children’s clothing fashions.
Below are the scans from this section of the Summer 1935 Chicago Mail Order Company:
Wow! This part of the summer 1935 Chicago Mail Order Company catalog got interesting!
Ads found in these pages include:
- vanity purses
- coin purses
- “smart summer jewelry”, costume jewelry
- Aspirin
- Yeast, codliver oil, halibut liver oil…
- Stillman’s complexion soap
- Peacock bleaching cream
- “Outdoor Girl” powder and rouge
- Alden milk of magnesia toothpaste (sounds gross)
- ladies watches
- Stillman’s Suppositories
- Nicies Sanitary Napkins
- Sanitary lingerie
- “Nu-SAF” belt
- Famous “Magical” douche
- memorial wreaths
- bibles
- engraved silverware
- fitted overnight cases
- fountain pens
- … and more random stuff!
All those ruffles and the elegant 1930s silhouette! Totally Old Hollywood Glamor, glamorous movie star inspired. Feminine. Caped back dresses and fancy collars! “Mannish” two piece outfits (which look like our modern skirt suit outfits)… The nautical inspired styles, and the liberal use of crepe fabrics (no wonder few pieces of clothing have survived).
Especially interesting is a sport dress advertising a “suntan back” which opens up so that you can get tanned and show a healthy glow!
There are only two pants outfits for sale in this set of scans, and I think they’re the only pants advertised in the whole catalog.
Below are 7 pages of ladies fashion advertisements from the 1935 Chicago Mail Order Catalog.
Categories : Old Catalog Scans Tags : 1930s, 1930s fashion, 1930s fashion advertisements, 1935 fashion, Chicago Mail Order Company, depression era fashions, Depression fashions, fashion, old catalog scan, Summer 1935, The Great Depression fashions, vintage advertisements, vintage fashion, womens' fashion
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