1935 Lingerie and Foundation Fashions – garters, corsets, shapewear, bras…

1935 Chicago Mail Order Company Catalog

• Summer 1935 Mail Order Catalog – Cover & Womens Shoe Fashions
• 1930s Sewing notions, fabrics, laces, silks, and the last page of the Chicago Mail Order Company 1935 Catalog (summer)
• 1930s curtains, sheets, & towel advertisements
• 1935 Hat Fashions, Womens Hat Advertisements
• 1935 slip, bra, and panty advertisements
• 1930s baby clothes
• 1935 Lingerie and Foundation Fashions – garters, corsets, shapewear, bras…
• 1930s Stockings Advertisements: Silk stockings, Rayon Stockings, Chiffon Stockings & More
• 1935 Boys and Mens Fashions – hats, suits, shirts, pants…
• 1935 ads for medicines, cosmetics, douches, sanitary napkins… etc.
• 1935 Women’s Dresses and Fashion
• How to Measure for Clothing – from the Summer 1935 Chicago Mail Order Catalog
• 1935 Summer Dress Fashions
• 1935 Wool Bathing Suits, Women’s Sportswear, and Mens’ Underwear…
• 1935 Shoe fashions for women, men, and children
• 1930s shirts and hats for men, blouses for women, and outfits for boys and girls
• 1930s women’s suit and coat styles

Here are three pages advertisements for women’s undergarments from the 1935 Chicago Mail Order Catalog.

These include 1930s fashion advertisement illustrations for:

• “glove fitting undies”
• “vests” (the top part of the undergarment, looks like an undershirt)
• “open seat and closed seat” slips
• “cool mesh knit” undewear for boys and girls
• “Lastex the miracle yarn” with 4 garters
• “Lastex all in one combination” – to support the bust and includes garters
• Brassiers made of taffeta, rayon, and satin.
• Uplift brassiers (not much has changed – large busted ladies still want support!)
• Plus sized undergarments – of perforated rubber to reduce and slim, with metal zippers

Elastic looked to be the “new thing” in figure control for women in the mid 1930s!

It’s interesting to note the silhouette of the 30s compared to the 50s and 20s. The bust looked fairly natural, but more of an emphasis on long lean torsos and long lean legs. I think of the shape as “flapper with a bust”, but with obviously more dainty and feminine clothes that were somewhat form fitting and revealing while showing “nothing”.