Authentic 1930s-1980s Vintage

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Sharing fashion trends from the past to inspire you today. Unique history blog and boutique by fashion and thrift addict Jessica.

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A collage of vintage books and magazines, including topics like fashion, birds, and character reading.

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Vintage Fashion History & Articles

1940s ads for St. Louis Businesses

1940s ads for St. Louis Businesses

These 4 pages of the 1943 St. Louis Municipal Opera Program were a little less blatantly patriotic, but such a preponderance overall of beer advertisements and funeral parlors! In today’s modern theater program, you might find one advertisement for a Mausoleum, but not so many… it reminds me that 1943 was the thick of World War II when peoples’ husbands, sons, fathers and friends were coming home in body bags or not at all.

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The Koch Family & 1849 St. Louis Cholera | Our Seven Children

The Koch Family & 1849 St. Louis Cholera | Our Seven Children

In Chapter II of Our Seven Children, we shift to Reverend Sam’s maternal line: the Koch family. It is a story that begins with German immigrants, coffin makers navigating the catastrophic 1849 St. Louis cholera epidemic, and the fragile nature of family memory. Join me as I open a door to a branch of my family that had gone quiet, exploring how inherited trauma, lost stories, and rural Missouri history are preserved through a grandfather’s stubborn dedication to writing it all down.

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1920s Mens Fashion and Hat Ads

1920s Mens Fashion and Hat Ads

This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.

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Franklin and Essex Car ads

Franklin and Essex Car ads

Here are ads for Franklin cars and Essex cars. I think, judging by the ladys’ cloche hats in the Essex automobile advertisement, that these old car ads are from the very early 1920s.

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Late Edwardian Fashion Illustrations, Style Advice, Recipes and Advertisements

Late Edwardian Fashion Illustrations, Style Advice, Recipes and Advertisements

Discover the elegance and practicality of Edwardian fashion through the stunning illustrations and advice in The Modern Priscilla magazine from April 1917. From bridal styles and house dresses to children’s summer outfits and chic spring coats, this issue highlights the adaptable beauty of early 20th-century design. It even features a wartime baking powder recipe to substitute eggs, showing how homemakers balanced creativity and resourcefulness during food shortages. Dive into a fascinating snapshot of Edwardian life, complete with style, grace, and ingenuity!

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History of Lingerie advertisements from the 1800s to the 1950s

History of Lingerie advertisements from the 1800s to the 1950s

Here are shown some lingerie and shapewear ads from the 1800s-1950s. The chemise replaced the corset cover by 1918, although shape wear was still worn in the 1920s to achieve that stylish “boyish” form. The inflatable bra of the 1950s replaced the “Victoria” bosom pad of 1879… such changes in lingerie styles and advertisements!

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Turn of the century firefighter pictures

Turn of the century firefighter pictures

Here are pictures of firemen, a hose cart, and the Carondelet Heights Fire Association at the turn of the century.It looks like they’re showing off the new fire hose cart and maybe the fire hose, since the men are posed holding the hose unwound, on ladders against the next door building. The fire fighters are also shown acting like they’re pulling the fire cart, and there are no horses.

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Timeline of Historical Fashion silhouettes thru the ages – Types of Satin continued

Timeline of Historical Fashion silhouettes thru the ages – Types of Satin continued

I find this fashion dictionary’s timeline of silhouettes thru the ages to be interesting, because people in certain eras interpret describe history differently than at other times. History is subjective, to a degree, if only because of the process of curating and deciding what to include or exclude in a synopsis. It’s interesting to see what a fashion expert writing this dictionary thought was important, and the descriptions they used, as compared to more modern historical perspectives.

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Personal Prologue: Bringing Our Seven Children Back Into the Light

Personal Prologue: Bringing Our Seven Children Back Into the Light

Old things do not preserve themselves.” In this series opener, I’m bringing Reverend Sam D. Bohnenkamp’s 1962 family memoir back into the light. Step inside a narrative that stretches from 1850s Germany to the brickyards of St. Louis and the rocky farms of Bourbon, Missouri. Chapter I follows the Bohnenkamp family through the heartbreak of a cholera epidemic and the grit of homesteading 120 acres in Franklin County. It’s not just a list of names—it’s a memory dump of barefoot summers, lost graves, and the stubborn survival of a Missouri family.

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Baby shower card scans from the 1960s

Baby shower card scans from the 1960s

I don’t ever want to have kids, but reading these 1960s baby shower cards just cheers me up! They’re so positive and cute, and fun to say:

A gift for someone Who is due – Hope Baby will like it… And YOU will, too!

Best of luck to all of you, Mom and Dad and Someone New

This shower gift is just for you, and in it you will find, a shower of very good wishes, the warm and friendly kind.”

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Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

Pinup Gals of World War I and World War II: Mary Pickford and Betty Grable

In World War I, Mary Pickford became the favorite pinup of soldiers when she dressed in uniform and toured the nation selling Liberty Bonds. In World War II, “demand for it [pictures of Betty Grable”] ran as high as 20,000 per week…”. “Able Grable”‘s legs appear in Army topographic maps designed to teach recruits how to hit their mark.

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A woman in a WAC uniform reading a newspaper during WWII.

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