Discover the elegance and innovation of the 1924 St. Louis Fashion Pageant, a highlight of the roaring 20s that showcased the latest trends in fashion. This annual event was integral to the fashion landscape, attracting store buyers and industry leaders to witness a dazzling display of shoes, hats, and haute couture. Explore our scanned program, which is rich with advertisements, vibrant photos, and detailed descriptions that capture the essence of this iconic fashion show. As St. Louis emerged as a significant fashion city during this vibrant decade, this pageant became a pivotal platform for designers to present their creations and influence the style of the era. Immerse yourself in the history of the 1920s and celebrate the artistry and glamour that defined the St. Louis Fashion Pageant!
Step back in time with our scanned pages of 1920s fashion advertisements, highlighted by the exquisite collection from the 1924 St. Louis Fashion Pageant. These pages offer a glimpse into the past, showcasing the fashion trends and advertising styles that captivated a generation.
These last pages of the 1924 St. Louis Fashion Pageant contain the list of participating St. Louis fashion houses and an index of advertisers, as well as general business to business ads and misc. fashion advertisements. What an interesting glimpse...
These 2 pages go into further descriptive detail of the 1924 St. Louis Fashion Pageant than the program did. You can almost see the big celebration and fashion show, and feel all the excitement as the latest ready to wear fashions were unveiled....
Take a journey back to 1924 and explore vibrant vintage advertisements from the St. Louis Fashion Pageant magazine. From Lammert Furniture’s luxurious offerings on Washington Avenue (now the home of T-Rex coworking space) to sleek Art Deco retail fixtures, men’s fashion from Korrekt Clothes, and flapper-ready dress forms sold by Belle Hickey, these ads capture an exciting glimpse of St. Louis’ roaring ‘20s consumer culture. Dive into the history of local businesses and the trends that defined the era, from linoleum carpets to Baldwin’s reproducing pianos—truly a snapshot of the dynamic and stylish 1920s in St. Louis.
Uncover what men and boys wore in the roaring 1920s with these vintage advertisements from the 1924 St. Louis Fashion Pageant! From knickerbockers and tailored trousers to adjustable hats and unique accessories, these old magazine scans highlight the stylish trends and innovative designs that defined the fashion of the era. Explore 5 pages of historic ads showcasing brands like Harris-Polk Hat Co, Apple Hat Manufacturing Company, and Masterbilt trousers by H. Siegfried & Sons—a true glimpse into the past!
This starts out with a full page ad for The Snugset Clothes Company, which has an illustration of a fashionable man in a suit and alot of text (Men’s clothes that wear as well as they look!). Lion Hats by Langenberg Hat Co lets the picture do the talking. Bettmann-KleinHause Clothing Company (at 1204 Washington Ave.) has a full two page advertisement spread illustrating men and boys, and having on display: men’s suits, men’s overcoats, children’s suits, children’s knee pants, young men’s overcoats, young men’s suits, men’s and young men’s pants, and more.
This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more!
Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady Bobbed Hair Nets, Ladies Linene Dresses (stamped flat for embroidery), Stein-Poulson Manufacturing Company Trimmed Hats, Bertha Hat Company, and Wardle Company (Ribbons, Laces, and Neckwear).
Here are 5 more pages of historical 1920s advertisements for St. Louis businesses from the 1924 St. Louis Fashion Pageant. It's getting near the back of the fashion show program, and the ads are smaller and more modest- not the elaborate full page...
7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes!
Discover the fascinating history behind McKays Shoes, a term rooted in early 20th-century innovation and the rise of industrial shoemaking. Learn how the United Shoe Machinery Company revolutionized footwear production, why St. Louis became a hub for manufacturers in 1924, and how leasing the famous McKay machines shaped the shoe industry. Explore vintage advertisements and uncover the pivotal role of technology, fashion, and craftsmanship in footwear history.
Here are four scans of shoe advertisements from the 1924 St. Louis Fashion Pageant. Can you believe that there were this many, and more, shoe companies, designers, and shoe factories located in Saint Louis? Scanning this fashion industry...
Here are two more vintage fashion advertisements from the 1924 St. Louis Fashion Pageant. Historically at this time St. Louis was a fashion center of the USA (and maybe the world) during the "roaring 20s"), especially as far as ready to wear...
Here are 3 more pages from the 1924 St. Louis Fashion Pageant. I really like the shoe advertisement the best with the lovely lady wearing an off the shoulder dress in an Oriental inspired setting. Such 1920s decadence and fascinating Saint Louis...
This historic 1920s fashion show begins the promenade of fashion models, showing off the latest styles. There is a stage diagram and notes that "each model once on the right side of the auditorium and once on the left"... Designers are listed in...
Here begins the program of the 1924 St. Louis Fashion Pageant. It starts with the Overture, Scene 1., Woman Unadorned... "An unadorned feminine figure, alone in all its loveliness, stands on a revolving sphere, receiving the homage of the universe....
This 1920s advertisement just proves that babes in swimsuits have long been used to advertise products for men. In this 1924 advertisement for neck ties, a photograph of a girl in a swimsuit is surrounded by illustrations of mens neckwear, for Frank & Meyer Neckwear Co., 1130 Washington Ave.
Step into the roaring 1920s with these vintage fur coat advertisements highlighting the luxurious style trends of Jazz Age St. Louis. Featuring elite furriers like Leppert-Roos Fur Co. and Landers and Pearlman Fur Co., located on Washington Avenue near the iconic International Fur Exchange, these ads offer a window into St. Louis’s pivotal role in America’s fur trade. Discover the craftsmanship, variety of furs, and the glitz of a bygone era that cemented St. Louis as a fashion and fur hub during the Roaring Twenties.
This is really interesting- a 1924 business to business advertisement for shop decor and displays by St. Louis business, The Walter F Zemitzsch Co at 1617 Washington Ave..
The other advertisement is for Gibson Knitting Mills (at 1510-1512 Washington Ave) welcomes people visiting St. Louis for this fashion show, and features an illustration of a girl wearing a drop waist sweater, cloche hat, and holding a cane.
Four fashionable fall dresses, perfect for the season of 1924. Illustrated on models with fashionably bobbed hair, 1920s flapper dresses, and one is wearing a cloche hat. It's an advertisement for Carleton Dry Goods Company, at Washington Ave and...
Discover the fascinating history of 1920s ready-to-wear fashion and St. Louis’s overlooked role in transforming the garment industry! This post explores the 1924 St. Louis Fashion Pageant, held at Forest Park, as a spectacular showcase of stylish, mass-produced clothing that defined an era. Learn about the city’s vibrant garment district and its contributions to affordable fashion in the Jazz Age, featuring coats, dresses, skirts, and more. A perfect glimpse into the evolution of modern style and the rise of accessible elegance for everyday Americans!
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