1920s General Store Wholesaler Advertisement – Butler Brothers

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1920s Fur Coat Fashion Advertisements
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

This is a really interesting 1920s business to business advertisement by Butler Brothers in St. Louis! It’s trying to sell the prospective business owner into starting a variety department or general store. In this ad, the Butler Brothers offers assistance with arrangement of merchandise, advertising (sale plans, newspaper advertising, and more), displays, merchandising (help with product markup, selection, and how to make a profit), office (how to keep books, and a control system that prevents over-buying), management (training your clerks, how to inventory, etc.,), and more! You could see the showroom right at 316 N. 18th Street (now known as The Plaza Square Building, it occupies a whole city block at 1717 Olive).

This 2 page, full page advertisement also contains two pictures of successful variety sections that the Butler Brothers have helped to install… so you can see how a general store in the 1920s was organized and laid out.