1920s Fur Coat Fashion Advertisements

1924 St. Louis Fashion Pageant

• 1920s Mens Fashion and Hat Ads
• Indexes of advertisers & fashion houses participating in the Fashion Pageant 1924 St. Louis
• The Entertainment Features of the St. Louis Fashion Pageant (1924)
• St. Louis Fashion Advertisements from 1924
• 1920s advertisements – mainly mens fashions
• Full Color 1920s Fashion Ads
• 1920s Women’s Fashions Advertisements
• 1924 Cloche Hat advertisement
• 1920s Ready To Wear Fashion Show – by the St. Louis Wholesale Garment Association
• 1924 Fashion Illustrations – dresses and hats
• 1920s Business to Business advertisement, and Knit Fashion ad
• 1924 Girl in a Swimsuit and Skirt Fashions
• 1920s Fur Coat Fashion Advertisements
• 1924 St. Louis Fashion Pageant Program – pt 1
• The St. Louis Fashion Pageant – 1924, Pt 2
• 1920s St. Louis Shoe manufcturer Advertisement
• 1920s St. Louis Fashion Advertisements
• 1920s St. Louis Shoe Advertisements – 4 scans
• Brief History of McKays Shoes
• 1920s Dresses, Millinery, Coat, and Textile Ads
• 1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.
• 1920s Toy Advertisement & Misc Ads
• 1920s General Store Wholesaler Advertisement – Butler Brothers
• Advertisements from 1924
• 1920s Fashion Advertisements: (last 2 pages of the 1924 St. Louis Fashion Pageant)

Here’s are two ads for 1920s furriers in St. Louis. On the first page, the model is wearing a decadent full length fur coat and cloche hat, looking every bit the upscale vision of the ideal 1920s girl. It’s for Leppert-Roos Fur Co at 809 Washington Ave.

The second page has simply a photo of what looks to be a mink fur draped over a chair, and the copy advertises “… Strikingly beautiful coats and capes in the latest individual designs of Hudson seal, mink, squirrel, mole, ermine, caracul, northern seal (seal dyed coney), and muskrat are being shown…” and goes further to remodling passe fur garments into the latest style and cut. “The Best Fur Values in St. Louis” and “The Fastest Growing Fur House in St. Louis”. This ad is for Landers and Pearlman Fur Co., 823-25 Washington Ave., second floor, opposite Hotel Statler.

Fur coats have always been luxury and practical. As the “Gateway to the West”, St. Louis has played a pivotal role in the history of the fur industry.